1010 is an organization that is trying to guilt trip people into reducing their carbon emissions by ten percent. The following PSA suggests that some withing the 1010 group feel that sterner measures may be necessary. Mind, the 1010 PSA somewhat resembles an old Monty Python skit, if the Pythonites had decided to lampoon the fascist, murderous streak that seems to exist in the hearts of some environmental wackos. But of course the commercial is not doing that. It seems to suggest that people, even kids, who are environmental non conformists really need blowing up.