4 Misguided perceptions about Entrepreneurship
Ever since the release of “The Social Network”, the google search for the word entrepreneur has multiplied. Rags to riches stories are always our favorite on TV and other media. But what are the most common misguided perceptions among those beginning in the world of entrepreneurship, or thinking to pursue the path of the entrepreneurs?
Misguided perception #1: All I need to do to become rich, is quit my job and be a full-time entrepreneur.
1- Let’s be real: We’re all doing it for the money.
Yes, it’s true, no one likes to be bossed around, have a 9-5, see it all go away in bills, and in the end of the week, always be tired and broke. That’s why we love the stories of people such as Mark Zuckerberg, especially now that the recession has taken a toll and there aren’t many job openings aroung. But earning enough to compensate for a stable salary is not really a sudden thing. It takes months, if not years, to build a stable brand, product and name that will not only support itself, but also you and your other endeavors. As the saying goes: Don’t quit your day job..
Misguided perception #2, It’s all about the money!
2- Money might pay the bills, but it doesn’t buy happiness.
We’ve all heard the old “Money doesn’t buy happiness, but I’d rather cry in my Ferrari” and many of us will certainly agree. However, authentic happiness can never be substituted by a high income. Developing a business and actually being successful at it, means having true, honest, home-grown passion… and money cannot buy it. Your energy and satisfaction will reflect on your productivity, your attention to detail and your knowledge in your field. Love what you do, and do what you love!
Misguided perception #3, Good riddance, Big Cheese!
3- Hating your job won’t get you far… but not having a job certainly won’t free you.
A popular misconception is thinking that entrepreneurs make all the money magically, and have their entire time to themselves, for partying, traveling and enjoying life full-time. However, Jack Canfield, Robert Kiyosaki, and many other famous and wealthy entrepreneurs, will tell you that becoming an entrepreneur is actually tougher than working for others. Why? Because you are your boss, your assistant, your secretary, and you get to wear all the hats at the same time. This means keeping in mind all the details of your business, being up to date with trends and client communication, income and expenses, and the entire creative process. It isn’t easy.
Misguided perception #4, the glamorous life is waiting for me.
4- Waiting around for success to happen will not get you anywhere. You must stand where opportunities can see you.
Succesful organizations, brands and companies made from scratch, such as Google, Yahoo, Myspace, Facebook and Paypal, may seem glamorous, popular and fun on the outside, but it’s often the very opposite from what’s happening on the drawing desk. There are internal politics, business proposals, plenty of failed attempts and constant thoughts of quitting, plenty of paperwork and much competition to any one given business. You must develop a strategy, set short term doable goals for yourself, and create a working routine that will steadily, but definitely, bring positive results.