It does not matter what career field you are in, social networking is necessary in today’s high paced, technology centric society. Building a valid group of people in a social network can assist you in a variety of areas, providing you follow these building blocks as a ladder to success. And in today’s high tech, fast paced world, there is no social realm more powerful than facebook.
Find people that have similar career interests, are in the same general field, or share the same hobbies. Having commonality with a base of people in which to network with is crucial to building solid relationships.
What I mean by interact isn’t just requesting someone as a “friend” on facebook and then doing little more than post things about yourself, your business or consistently advertise. In order to build a solid network of people you can trust, you must interact with them, find out more about them, and hold down a conversation. Without conversation, you will find less and less people on your friends list over time.
When posting status updates, messages, links or other information being relevant can hold a lot of weight. Consider facebook like a large room full of people. What would you do in a large room full of people?
Introduce yourself? Most likely.
Share some strange little tidbit about yourself? Sure. Perfectly normal.
Walk up, shake hands, spout off a motivational quote and hand out a business card? Probably not.
When posting information and sending it out to the world wide web, consider your audience. Make it personal, and make it original.
That’s not to say that you shouldn’t ever share quotes, or links or business information, just have something else to add to it.
Take a lesson in humor…and humility
Fact: People enjoy laughing, and they enjoy being entertained. Finding commonality with folks on your friends list, is as easy as saying something funny. Don’t be afraid to let people know that you burned your forehead with a curling iron or that your pants split down the middle when you were sitting down. Learn how to take a joke, and give one. It will make a big difference in people remembering what you say, but also paying attention to what you are saying on a consistent basis.
Psychologically speaking, when someone entertains people, they feel a connection. That connection spans over when something good or bad happens to them, thus they pay more attention, they care more and it effect them on a deeper level than it would if they were reading about someone that they didn’t have some type of vested interest in.
On this one, I’m not saying you have to be a comedian, and I’m not saying to subscribe to the joke of the day website, but nearly anyone can find something funny about their day to giggle about. Sharing it, will help your social network…I promise.
Of course there are a lot of other ways to build your social network, and plenty more pointers. Yet, starting here, will put you miles ahead of the competition.