Wild berry bushes have the concept of going “viral” worked out to a fine art. They have a need to ensure the survival of their species by spreading their population over as much territory as possible. They also know there are certain species of birds and animals that need the nutrition they are capable of providing, and they package these nutrients up into a neat little packages in the form of seed-containing berries. Hundreds of birds and animals flock to the ripening fruit for sustenance. Later the seeds, which remain intact after the fruit is digested, are excreted in other parts of the forest. In time, the seeds sprout and take root.
If you can take this principle, used by Mother Nature to propagate new life and guarantee the future survival of a species and apply it to your blogging efforts, you can create a lot of interest in your blog posts.
If you approach your writing solely from the perspective that you are looking for it to go viral, you will fail. Pat attention to what the berry bushes do – they guarantee their own survival only by ensuring the survival of others. They provide a service on which the lives and well-being of other creatures depend. Make it so with your writing. If it’s only the money you are after, your blog will fizzle out after the initial flash in the pan. You must offer substantial information that is so valuable; your readers will naturally be inspired to share it. Then your viral marketing campaign happens on its own steam, without much more effort from you.
With this is in mind, here are 5 WordPress plugins that make it a little more conducive for your readers to share what they like about your content.
This WordPress plugin makes it super easy for readers to tell their friends about your blog. It maintains a log that shows you who told who.
This is a totally Ninja plugin for Digg, one of the most important social media sites. It gives you several options for graphics and buttons.
Subscribe to Comments
The comment function in WordPress is one of the features that keeps readers coming back to your blog. It makes a huge difference when you keep the love going by responding to your reader comments. This plugin allows your followers to subscribe to comments.
Top Commentators Widget
Your readers will really appreciate this once, since it gives you a chance to reward their loyalty. The plugin shows the top 10 commentators in a sidebar widget and links back to their personal sites, allowing them to benefit from the traffic.
Tweetmeme is an application that allows your followers to retweet your tweets to their followers. This plugin for WordPress is a kickass way to amplify your message.