The commercials of the ’70s are of a different era in many ways. Some that continue as favorites are simple – and memorable! They’ve become icons of an era as well as for the companies that created them.
The decade brought forth the question of “how many licks does it take to get to the center of a TootsiePop?” Although “the world may never know” it was a commercial that drove sales as kids tried to find out!
The commercials for Chuck Wagon made it sound tempting enough to serve for dinner and was an instant meal for dogs. “Next to you what he likes best and needs most” was a tagline that followed a small mixed breed looking dog chasing the horse and wagon through the house.
Animals sell – and Ford relied on that when introducing the Pinto. Who could resist watching the commercial with a frolicking foal? Comparison to horses would not be the first nor the last in advertising but the advertisements were watched rather than running for a snack in the kitchen!
One of the most enduring is the Coke commercials from the ’70s. The Christmas commercial taped and sang of uniting the world – if only a soda could do that! Another simple shoot was of “I’d Like To Teach The World to Sing.” Low tech by today’s standards but nevertheless enduring. This is such a simple idea however that put to action the Cincinnati Vineyard church does indeed hand out Cokes as a means to connect with people.
One of the most enduring of icons and commercials appeared in the 1970s that is so dominant that decades later even those not born in the ’70s have often heard it. The beloved Budweiser Clydesdales appeared at a full trot hitched to the wagon with the Dalmatian in place. “Here comes the King here comes the big #1….” Symbolized more than just beer it highlighted the king of ad campaigns. Another version was shot from the driver’s seat – showing another view of controlling nearly eight tons of horses with a strip of leather guiding each. So iconic is this marketing thing the Budweiser ads have remained among the most popular on television and the horses themselves create a stir when they appear. The applause for the horses is far more than a beer sales or any other marketing effort by any company.
These are a few than endured both in concept as well as effectiveness.
http://www.youtube.com/watch?v=9BBqgMQluDM&feature=related Chuck Wagon
http://www.youtube.com/watch?v=rX-Zk_LNZWg&feature=related Ford Pinto
http://www.youtube.com/watch?v=6aWzuQ1ufGs&feature=related Original Clydesdale ad