Getting a click on your online dating profile is the essential first step in the process of getting to know the future Mr. or Ms. Maybe. In the Internet marketing world, it’s called a “click-through rate” – that is, the number of clicks on something relative to the number of times it has been seen. For our purposes, let’s call it a “click-through date”.
Anything can happen after a click. Photos are exposed, your shining brilliance and knee-slapping sense of humor are revealed, and the hours (or minutes) spent filling out those forms and choosing your “likes” and “dislikes” are all worth it. This is a numbers game – the more clicks you get, the more chances someone will like what they see. Here’s how to get more click-through dates.
Wear Sunglasses in Your Photo. Let’s face it – everyone looks good in sunglasses. When it comes to first impressions – like a dating profile picture – sunglasses also throw in the fun factor, which is essential to getting clicks. Most of all, sunglasses beg the question: I wonder what he/she really looks like under there? Naturally, a click ensues.
Think Hard About Your Headline. This is one of the most important elements of the profile. To induce the click, you want to be entertaining and lighthearted. There will be plenty of time later to show your sexy, macabre side. One of the most popular and effective headlines is the movie quote.
The movie quote is non-threatening and, come on, everyone likes movies. Movie quotes can also be quite revealing about your own personality. For example, a quote from The Royal Tenenbaums shows that you’re a little quirky, intelligent and hipster-friendly. A quote from Forrest Gump, while depending on the quote, might send a very different message.
Be Smart with Your Username. If you haven’t thought much about your username, you need to. Avoid numbers, sports teams, neighborhoods, physical descriptions, cars or any other qualifier. For example:
JST1983: This not only tells her your age right away, but also that you’re not very creative. Age can come later. Remember, we are focused on the click.
CubsMan87: So, you’re a Cubs fan. Maybe she’s a Cardinals fan? That might sound trivial but it’s a quick first strike. Plus, that 87 on the end might be an age indicator – in this case you’re a young, inexperienced and likely obnoxious drunken Cubs fan.
BostonBeauty99: Two words: High Maintenance.
BMWBethany: This girl is going to cost me a fortune. Better move on.
Instead, try using your name or as close as you can get to it. Not only is it humble and honest, but it’s also a good way to know if the other person is paying attention. If they send you an email asking your name … maybe they use a Forrest Gump headline.
Stay Active (but not too active). Some sites will show the last time a person was active on the website, such as “Active in the last 24 hours”. The Internet is all about instant gratification. People don’t want to think they might wait weeks for a response. Showing recent activity indicates that you’re a responsible, active dater. But keep in mind that taking a few days off shows that you’re not desperate – even though we all really are (but don’t want it thrown in our faces.)
Include as Many Activities in Your Profile as Possible (without lying). Searches will be made. You want to appear in as many search results as possible. That means:
If you went fishing just once and didn’t absolutely hate it, you like fishing.
If you go to sporting events just for the nachos, you like sports.
If you’re not allergic to cats, you like cats.
Remember, we’re looking for the click-through date, not a marriage proposal. And it’s not like you said you “love” these things. Now you will appear in more search results, more often. And, if you followed the previous steps you will get more clicks and more opportunities to be one of those online dating success stories.