What celebrities are the most Googled and ogled? The end of the year is near and the numbers are being counted and crunched. What they show is that Adam Lambert is again on the Top Ten list as the seventh most Googled celebrity, moving up from his last year’s tenth place finish. What is even more impressive is that only five of last years top ten finishers made the cut this year. Adam Lambert shares that honor with Michael Jackson, Lady Ga Ga, Miley Cyrus and Taylor Swift. They are some of the biggest names in show business. Adam Lambert garners more interest than all but a very few high profile celebrities. I wonder, is Adam Lambert much bigger than the American media wants to admit?
Google is based on what people search for not what the media tries to promote. It is based on what people want to read or see and not what catches the medias eye. It is a reflection on the interest of the masses and for the most part the mood changes each year. The celebrities missing this year that were on last years list include Robert Pattinson, Kim Kardashian, Rihanna, Susan Boyle and Lil’ Wayne. The only other American Idol that made the list either year is Kelly Clarkson. Adam Lambert has made the list two years in a row. How can the US media continue to ignore Adam Lambert’s tremendous star power? This year’s top ten are listed below.
Celebrities “Googled” the most in 2010!
1. Michael Jackson, Lady Gaga – 151,000,000
2. Beyonce, Miley Cyrus – 68,000,000
3. Taylor Swift – 45,500,000
4. Britney Spears – 37,200,000
5. Madonna, Chris Brown – 30,400,000
6. Kanye West – 20,400,000
7. Angelina Jolie, Adam Lambert, Paris Hilton – 11,100,000
8. Kelly Clarkson, Lindsay Lohan – 9,140,000
9. Jennifer Aniston, Jessica Alba – 6,120,000
10. Brad Pitt – 5,000,000
Celebrities “Googled” the most in 2009 *Indicates those that made the 2010 cut.
1. Michael Jackson*
2. Lady Gaga*
3. Robert Pattinson
4. Taylor Swift*
5. Miley Cyrus *
6. Kim Kardashian
7. Susan Boyle
9. Lil’ Wayne
10. Adam Lambert*
This year’s outcome hardly surprises me because I did extensive research into Adam Lambert’s Social Media impact in 2009. Adam Lambert not only was in the Top Ten of the most Googled celebrities he was in the top five for Face Book traffic. The list includes:
Adam Lambert was also the king of the American Idol fan site in 2009. Adam Lambert drove more traffic to AmericanIdol.com than any other contestant during Season 8, not by a little but by a wide margin. “Adam Lambert” was the #4 term searched by people visiting AmericanIdol.com, and Lambert had 4 of the top 30 terms. The only other American Idol contestant to have a ranking for search terms during Season 8 in the top 30 was Danny Gokey at #11. The rankings determined by AmericanIdol.com visits were stacked this way:
1. Adam Lambert
2. Danny Gokey
3. Matt Giraud
4. Kris Allen
5. Allison Iraheta
Another interesting fact was that Lambert dominated the American Idol Fan Page Photo Thread. What was represented there is the number of pages of pictures and the amount of times they were viewed. Adam Lambert had more pictures and more views than the other top four men combined. Adam Lambert had over a million with Anoop in second place at about one hundred and forty thousand. Interestingly Matt and Danny topped Kris in both searches and pictures viewed. Kris was in fifth place at this section of the American Idol fan site. I wasn’t just Google, Facebook and American Idol, every social media indicator from Madison Avenue marketing data to Photobucket to Bettorsworld recognized Adam Lambert’s enormous ability to garner attention. Indeed there may be a cultural divide with Lambert and the Religious Right but it will no more stop him than it stopped Elvis when he was claimed to be indecent for gyrating his pelvis on the Ed Sullivan Show or the controversial claim by John Lennon that Beatles records were “more popular than Jesus Christ”.
Adam Lambert made a name for himself during Season 8, but since then he has succeeded far beyond the 15 minutes of fame brought to him by American Idol. While other Idol’s have stalled out and fallen from the peak the show brought them, Lambert’s following has only continued to grow. He is without a doubt one of the best live performer of this generation. As he travels the world and surpasses audience expectations with his sold out Glam Nation Tour, Adam Lambert has proven that he is a force to be reckoned with in the entertainment industry.
Adam Lambert’s music videos on YouTube and Vevo, “Whataya Want From Me” and “If I Had You” both have have over 10 million views. His first release “For Your Entertainment”, which was never promoted because of the AMA backlash, still has over 5 million views. Lambert’s debut album has sold well over a million copies worldwide and his album and singles continue to rank Gold and Platinum in countries all over the world. Adam Lambert has achieved tremendous success for someone who the majority of the media, the music industry and awards shows like to ignore.
Adam Lambert was ogled and Googled more than any contestant during Season 8 and continues to fascinate the world. Millions of people participate and interact on the Internet and the data is easily accessed. What the American media is missing is that Adam Lambert is drawing the attention of millions of people at such a level that only seven people in the world of celebrity compare to him. Numbers do not lie. Adam Lambert is the second most interesting living male celebrity on the planet according to the people who Googled this year. Isn’t it time for the American press to recognize Lambert’s genius and stop treating Adam Lambert like a red haired stepchild?
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