Adam Lambert, the often controversial vocalist whose star was launched via American Idol, has reached a Twitter threshold, topping 700,000 followers on the social networking site. And he did it without screaming “Follow me!” on CNN, too. Slowly but surely, Lambert has amassed nearly three-quarters of a million followers based on his music, his public appearances and interviews, and sheer charisma.
As noted, Adam Lambert hasn’t had the benefit of having Ashton Kutcher challenge him to a Twitter race to get more followers (as did Larry King on CNN). Nor has he had the strangely universal magnetic appeal of his friend and song collaborator Lady Gaga (nearly 6.7 million Twitter followers to date), but the glam rocker keeps accumulating followers steadily, climbing toward one million. The reason, even to the most casual observer, is fairly obvious and twofold: He is intensely forthright in his posts and his obvious excitability is contagious.
Let’s face it. Individuals do not necessarily follow others, including celebrities, on Twitter simply to keep abreast of what they are doing. They can get that information on personal official websites, through their management agency, through fan sites, on MySpace, Facebook, TMZ, and a host of other information outlets. Individuals follow someone like Adam Lambert because they want to feel a connection to the person.
And Twitter posts can be present or past tense or speculative, informative or opinionated ramblings, musings or links to something that interests the poster (and something they believe will interest their followers). For instance, Lambert, who is currently on his Glam Nation Tour in Japan, recently posted just before a show, “I want to slay it tonight in TOKYO!” The next day, Lambert announced he had added another tour date: “Added a final December 16th Glam Nation Show at Club Nokia in LA!!! Bringin it home! So excited!”
It was through Lambert’s posts to Twitter that people got his side of the story on a battery accusation leveled against him by a paparazzo in Miami Beach in September. Several photos of the incident show Lambert wrestling the guy to the ground and the rocker openly recounted the events in Twitter bursts.
“They’re real good at provoking,” he wrote, “but there ain’t any pics or video of the b.s. they spew out… Haha well… I lost my temper for a sec but wow it felt great lol MIAMI!!!”
Lambert, who is openly gay, also shares with his followers his more serious side. He posted a few days after the accusation: “Question: Is visibility a form of advocacy? Is being un apologetic enough of a statement on it’s own or does one have to wave a banner or stand on a soapbox to make a difference? Isn’t being proud of who and what you are leading by example? :) just wondering…”
It might be surprising to find out that Adam Lambert has more followers than any other American Idol alumnus. He has more than Daughtry (almost 200,000), Fantasia (over 35,000), Clay Aiken (over 3,000), Jennifer Hudson (nearly 60,000), David Cook (two accounts, over 162,000), Kelly Clarkson (over 400,000), Kellie Pickler (over 270,000), Lee DeWyze (over 50,000), Kris Allen (over 214,000), and Carrie Underwood (who doesn’t have an official Twitter account). His closest competitors are Season 6 winner Jordin Sparks (nearly 650,000) and Season 7 runner-up David Archuleta (nearly 500,000).
Lambert rose to fame during his journey to the American Idol finale in Season 8, where he finished a surprising second to Kris Allen. But since American Idol, Lambert’s first album, “For Your Entertainment,” has out-sold Allen’s by a two-to-one margin and approaches the 750,000 mark in sales with each passing day (having already sold over 1 million copies worldwide). The album, which has spawned three Billboard Hot 100 songs, continues to remain on the Billboard 200 after 45 weeks on the albums chart.
Note: By the time the article was complete, Adam Lambert’s Twitter following had grown by another 300 followers.