There are a number of methods that you might use in your affiliate marketing strategy that will boost your conversions and there are those that you can use and shoot your self in the foot. If you are using an ad serving program to put content based ads on your affiliate site you are setting yourself up to fail..
If you have or are contemplating starting an affiliate marketing site the use of an ad serving program should be avoided. Why? It’s really very simple. Ad serving programs violates one of the cardinal rules of building a successful marketing site.
I like to call this the “Idiot Rule.” When setting up squeeze page you should never give your traffic more than two simple choices. They should have the choice to opt in or leave. That’s it plain and simple. If you give your traffic the ability to click away from your site with a link chances are that they will take advantage of it.
Ad serving programs should never be part of an affiliate marketing strategy because you are giving your visitor the choice to leave your site without really spending any money. I know that there are those who will argue that this type of program earns revenue, and actually it does but you have to use a bit of common sense here.
Would you rather that your traffic give you a penny or a dollar? Think about it. If this is part of your affiliate marketing strategy be prepared to earn far less from that click than you would from selling a high commission product.
Most affiliate products pay out a minimum of 50% and most pay much more. By the way if you are selling affiliate products that pay less than 50% you are selling yourself short. Find a better product that pays higher commissions.
As you can ad serving programs see are a bane when it comes to marketing commission based products. Why earn a penny or two per click when you can earn real money through the commission. Keep this type of program off of your affiliate sites and you will earn much more money in the long run.