Apple’s iPad is not sold as an eBook reader, but rather as a tablet computer having eBook applications. With eBooks now outselling hardcover books, companies are focusing on producing the best device on which to read those books. So how does the iPad compare to other eReaders?
A phone survey conducted by the copywriting agency of Cooper Murphy Webb, polled 1,034 iPad owners in the UK. Of those polled, 43 percent reported using their iPad more than ten hours each week. When reading books, 41 percent of them said they preferred their iPad to other devices such as laptops, eReaders, and mobile phones or to printed texts. In addition, 31 percent said it was their preferred method for reading newspapers and magazines.
There are a number of iPad apps available for reading magazines, and owners who have the apps are using them. Digital magazine publisher, Zinio, has estimated that iPad readers are spending 80 minutes or more per issue reading their clients’ digital magazines. That is more than twice the amount of time magazine readers are spending reading digital issues on computers. Condé Nast has reported that iPad readers using the GQ app spend 60 minutes reading each magazine. MRI data shows that readers of traditional print magazines spend about 70 minutes with a magazine. The amount of time readers spend reading each magazine is important to advertisers. The more time they devote to each magazine, the longer they are spending with the advertisers’ ads.
The iPad’s color screen makes magazines and newspapers look nicer, giving it an advantage over black and white eReaders. However, for books, the Kindle and other eReaders with eInk displays may provide reading that is easier on the eyes than the iPad’s LCD screen. The eInk displays are also easily readable in direct sunlight. The iPad’s screen does deliver excellent quality though, as it makes use of IPS technology. It also has a larger viewing area than the screens on most eReader devices, and it utilizes touch screen technology.
The iPad is able to access a lot of reading content including books from Simon & Schuster, Harper Collins, Macmillan, and Penguin. Because of its ability to support the ePub format, it can also access reading material from Google Books. With the variety of apps available for reading books on the iPad, such as the Kindle app, Kobo app, and eReader app, the range of available books for the iPad becomes even greater.
Other eReaders, like the Kindle and Nook, cost less than the iPad, but the iPad allows users to do other things besides reading. Individuals can watch television and movies, play games, and browse the internet. If someone wants a device just to read eBooks, they may be better off getting an eReader like the Kindle. However, if they want to read books, magazines, and newspapers, while also having the ability to do other things, an iPad is a good choice.
Pompeo, J. (2010, June 7). IPad owners spend an hour or more reading a single magazine on the device. Retrieved from http://www.businessinsider.com/ipad-owners-spend-an-hour-or-more-reading-a-single-magazine-on-the-device-2010-6
Tsotsis, A. (2010, August 12). For owners, iPad is now go-to reading device. Retrieved from http://techcrunch.com/2010/08/12/now-with-more-ipad/