A text label for “iTunes Live Streaming URL” discovered in iTunes 10.1 signifies Apple’s release tomorrow (Tuesday November 16th) will undoubtedly kick off the iTunes Live brand it trademarked previously this year.
Apple trademarked the brand “iTunes Live,” in May which led to speculation that it would release a live streaming service, very likely based in part on its Lala acquisition.
Nevertheless, Apple’s option to launch its streaming media service long assumed to be a cloud storage solution for users in place of a subscription service–may be held up by negotiations with labels, who want different licensing fees from Apple for enabling users play back their own music from Apple-hosted remote storage.
Very same hardships have delayed Google’s efforts to host users’ music in the Cloud. Lala and Europe’s Spotify were capable to make music streaming deals with the labels, however a condition of their contracts made the deal valueless if those companies were ever chosen.
Apple got started working to add a hosted, steaming music, movies and TV service to iTunes in February of 2009, operating under the name iTunes Replay.
Well over a year later, Apple was apparently to be working with the studios and labels to produce a streaming iTunes program, at the time it was expected to arrive in the third quarter of this year.
However by July, reports of Apple’s problems in securing terms with the labels stated a service like that was not “imminent,” meanwhile “industry insiders said Apple has actually engaged in discussions with the music labels,” it was conjointly said that “the record executives haven’t even seen all the details yet,” and that no deals seemed ready to be closed.
A report made by the Wall Street Journal in late April asserted that Apple’s negotiations hadn’t made any progress “because the labels argued that streaming a single purchase to multiple devices constituted multiple uses, which meant they should receive more for the songs they sell through iTunes.”
A brand-new report continues to cast doubt about Apple’s capacity to reach a deal with the studios and labels designed to enable it to operate a live streaming service for users. Nonetheless, Apple appears to be determined to get the job done anyway!
Back in May, Apple filed to trademark the brand name “iTunes Live,” detailing it as “online retail store services in the field of entertainment featuring prerecorded musical, audio and audiovisual content.”
iTunes broadcast, is scheduled at 7 AM PST (November 16th), is unusually early for the company’s common events, commending that the news may perhaps come from the East Coast in which Apple’s new North Carolina data center is settled.