According to Sean Haggard of Interview Backdoor, cereal boxes may hold the key to unlock your job interview success. No, you do not need to take up a cereal-related hobby or even learn how the boxes are made. You just need to continue reading below.
While reviewing the book The Sales Advantage by J. Oliver Crom and Michael Crom, Haggard realized that the same sales tricks that earned millions of dollars from paperboard packaging (cereal box) manufacturers could be applied to get you a job.
You are about to learn the seven tricks that salespeople use to build rapport with wealthy clients. Now you can use them to build a solid, trusting relationship with your interviewer. You will be selling yourself during your job interview without the interviewer even realizing.
1. Be flexible, and be on the interviewer’s team. Due to the interviewer’s busy schedule, she is likely to give subconscious bonus points to applicants who answer her calls, return her messages quickly, and accommodate the timeslots that she has available. You do not need to bend your life around the interviewer’s will, but you should be prepared to schedule interview sessions quickly and show interest in the process. The early bird gets the worm, and the eager applicant gets the job.
2. Know your stuff . . . and their stuff. First take some time to reflect upon your skills, experiences, talents, and objectives. What could you offer if you were hired for this position? Why are you a good fit? How do you meet the requirements listed in the position description? Next, spend some time researching the position and the company. Know the major facts about the organization, its mission, its products or services, and its competitors. Keep your eyes open for any positive or negative stories in the news or on the web. Ultimately you must understand what the position wants (duties), what the manager wants (outcomes), and what the company wants (culture).
3. Meet the interviewer on her turf. As humans, we tend to like people who are like us. Interviewers are no different (and they really are human). If you believe your interviewer may be opposed to tattoos or piercings, cover yours up. It is only a temporary measure, but it may go a long way to overcoming any initial job interview bias. Focus the interviewer on your job-related qualities and avoid unnecessary distractions.
4. Remain honest. If you are considering accepting another position or you just do not think this particular job opening is the right fit, say so.
5. Act like a superhero. Save the interviewer during emergencies. If you can help the interviewer when she makes a mistake or has a tight deadline, she may be more inclined (consciously or not) to pay back your assistance with extra consideration. More importantly, during the job interview, demonstrate how you can continue to solve the interviewer’s problems in the future (if she is also the hiring manager).
6. Be prepared to deliver on whatever you promise. You must never lie to the interviewer, as it will always come back to haunt you. Admit any training deficiencies and offer suggestions on how you could get up to speed (in-house training courses, college credit, mentoring, etc.).
7. Don’t be pushy, but don’t be a wimp. When the hiring process is going slower than you would like, don’t threaten ultimatums and don’t appear desperate. Continue to express your interest and offer whatever assistance you can provide.
By applying these seven sales techniques, you will build trust and a positive rapport with your interviewer. Seal the deal with your qualifications, and the job is yours.