I have business owners tell me all the time their audience is not on Facebook. And, while that’s probably true for a lot of businesses, there are some other reasons you might want to consider posting on Facebook and other social media sites.
Some other reasons for being on Facebook, other than for direct business, are for gathering information and to help your ranking on search engine sites. Here’s what I mean…Facebook makes their money several ways – one by offering advertising (that’s obvious, right?), but another is by collecting information for databases.
You might be asking “what type of information?” Well, all the postings, comments, “likes” and interactions on Facebook are collected and sorted into useable marketing data. This sorted data is sold to corporations worldwide for use in their marketing campaigns so they know more about you, and more importantly, know how to better sell to you, too.
Kind of frightening to think about sometimes, right? Well, actually, if you are a savvy business person, learning to monitor this same type of information on your own will help you in your own marketing efforts to attract more prospects, too. If done correctly, it can be very instrumental in helping you choose the right keywords for your own advertising offers and sales structure.
Of course, helping your own ranking on search engines is another huge benefit for consideration. If you are posting often enough, using the right keywords, and getting the right amount of interactions, search engines like Yahoo! and Google will adore you and rank you even higher in their searches. Which, in turn, helps your potential shoppers find you even easier than ever before.
So now, the question again is… are your shoppers on Facebook? Maybe they are and maybe they’re not, but there are still some important reasons to be there. Don’t you agree?
Carmen Wisenbaker, “The Publicity Diva”