The Jelly Belly Center is a super-size attraction filled with sweet confections. It is located off the I-94 Milwaukee/Chicago border in Pleasant Prairie, Wisconsin near Kenosha.
Jelly Belly Center : 10100 Jelly Belly Lane Pleasant Prairie, WI 53158; 1-866-868-7522
The Jelly Belly Candy Company began as an idea by two young brothers who emigrated from Germany in 1869. Now, with the fifth generation descendants of brothers Gustav and Albert Goelitz, the family continues the tradition.
The company received international recognition with the invention of the first gourmet jelly in 1976. The demand for the jelly bean grew further when then 1980 presidential candidate Ronald Reagan mentioned that he was a fan of the new generation of jelly beans.
The Jelly Belly Center offers a free tour through the Jelly Belly Express Train. It allows guests to explore the warehouse through an indoor train that stops at a variety of video stations, each with a specific candy theme. This 35-minute warehouse tour provides information about the historical candy-making family of the Goelitz.
The train ride also features delightful samplings of the Jelly Belly bean mosaic artworks and a sight of the giant 3D Jelly Belly beans suspended from above as the tour passes by the Candy Alley. There is a chorus-line of animated Jelly Belly beans dancing along the way until the trip’s final stop by the Shipping Department. After which, the train goes back to the main station where each touring guest is rewarded with a free bag of Jelly Belly beans.
As of 2010, the tours are available from 9:00 a.m. to 4:00 p.m. The tour requires no reservations and all areas are wheelchair- and stroller-accessible.
The Jelly Belly Center has a huge candy store that offers all the flavors of Jelly Belly beans, along with chocolates, gummies, and other fancy souvenirs and gifts. Guests can try any of the Jelly Belly flavors or the many other confections provided at the Sample Bar to help them find the best ones to buy.
All guests are also welcome to take a break at the Jelly Belly Center Snack Bar.
If coming from the north (Milwaukee), take Interstate 94 (US 41) South to Exit 347. Turn left (East) at stop sign upon reaching State Route 165 (Lakeview Parkway), then go to the East to State Route 31 (Green Bay Road). Next, turn left (North) on Green Bay Road, then proceed approximately 1/4 mile to the Jelly Belly Lane. Turn left (West) on Jelly Belly Lane going to the Jelly Belly Center.
If coming from the south (Chicago), take Interstate 94 (US 41) North going to Wisconsin, then proceed to Exit 347. Stay on the left side of the ramp upon exit, then proceed to the intersection. Turn right (East) on State Route 165 (Lakeview Parkway), then proceed to the East to State Route 31 (Green Bay Road). Turn left (North) on Green Bay Road. Proceed approximately 1/4 mile to Jelly Belly Lane, then turn left (West) on Jelly Belly Lane going to the Jelly Belly Center.
If coming from Green Bay Road, take State Route 31 (Green Bay Road) South to Jelly Belly Lane, approximately 1/4 mile North of the State Route 165 (Lakeview Parkway) and Green Bay Road intersection. After which, turn right (West) on Jelly Belly Lane going to the Jelly Belly Center.
Another possible route to use is taking State Route 31 (Green Bay Road) North going to State Route 165 (Lakeview Parkway), then proceed approximately 1/4 mile North of intersection going to Jelly Belly Lane. After which, turn left (West) on Jelly Belly Lane to the Jelly Belly Center.
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