The Bellair Plaza is a regional open-air shopping center, located at 2429 North Atlantic Avenue (the West side of Florida State Road A1A), in the Ortona Park section of Daytona Beach, Florida. Bellair Plaza is situated on 28 acres of land and is the largest beachside shopping center in Daytona Beach, with over 372,000 sq. ft. of retail shopping space.
Bellair Plaza was built in 1959, and officially opened on March 29, 1960, with much fanfare in a ceremony attended by both Daytona Beach Mayor Owen Eubank and Ormond Beach Mayor Ernest Cassen. At the time of its opening, Bellair Plaza was the largest shopping center in all of Volusia County, Florida. Expansion followed in 1971, with renovations in subsequent years.
The original developers of Bellair Plaza were the Leonard and Milton Pepper brothers, who owned several malls throughout Florida. Bellair Plaza is owned today by PMAT Real Estate Investments which bought the property in 2005, and operated by Property One, Inc.
Major retail stores in Bellair Plaza include Publix (regional supermarket), Bealls and Bealls Outlet (department stores), Walgreens (pharmacy), Dollar Tree (discount store), Foot Locker (sportswear and footwear), Payless Shoe Source (discount footwear retailer), GNC General Nutrition Center (health and nutrition products), and The UPS Store (shipping and business services). Other retail stores include Dots (clothing retailer), Salty Dog Surf Shop (beach wear), Amscot (financial services), Sharp’s Discount Liquors, and an unbranded Laundromat.
Restaurants, diners, and other eateries at the site include Ruby Tuesday (casual dining restaurant), Subway (submarine sandwich restaurant), Berties Luncheonette, China One (Chinese restaurant), Starbucks Coffee (coffeehouse chain), Wings Pizza N Things Sports Lounge, and Rita’s (Italian ices and ice cream). Personal care shops in the center include Aloha Nails (manicure and pedicure service), Pat Conn’s Hair and Nails, and Supercuts (hair salon franchise). A unique attraction at the Plaza is Bellair Bowling Lanes, a 32-lane operating bowling alley with a video arcade and lounge.
In the past, the Plaza was a stopping point for an annual classic car pageant, named the “Gaslight Parade.” Since 1974, the Bellair Plaza has been the scene for an antique car show, sponsored by the Daytona Beach Street Rod Association, held on Thanksgiving weekend, dubbed the “Turkey Rod Run.” There have been attempts to move the car show to Daytona International Speedway, however, the car show always seems to return to its roots at Bellair.
Public transportation for residents and tourists to Bellair Plaza is offered by Volusia County Public Transit System (VOTRAN). Votran routes 1A, 8, 18 and 19 serve the shopping Plaza Monday to Saturday during daylight hours. Votran Night Service Route 1 connects to the Bellair Plaza at night Monday to Saturday with a limited schedule on Sundays.