Every company which deals in providing some services or sells products loves to have a larger number of customers. And as we all know that marketing department is responsible of attracting the customers and other companies to buy their products, normally the offers and other promotion plans are made by marketing department. They plan such offers that not only provide benefits to the company but also to the customers who avail these offers. It’s an era of competition every company comes with an advanced plans and offers and tries to attract more and more customers. Profit is the main goal of every business but earning a delighted customer with profit takes the company to the peak of their field.
The basic step that is taken by every companies marketing department is sales promotion. Free products are something that is loved by every customer even they didn’t need that. The reason behind this activity is nature of very human being, and this natural habit of customers is very well utilized by every marketer of the company. By doing this they make the people understand their products benefits and it need in their daily life. And when the person adds any thing in his life it’s hard to remain without it, it’s also a natural factor found in every human being. No one hesitate in owning things for which he/her has to spend 0% effort and money. This weakness of human nature is the access point of which companies enter into the minds of the customers. Although, companies total investment got increased by doing this but if this activity is matched with the benefits every company find it profitable and will surely find a positive boast in their product selling.
By distributing the free products not only introduce the company into the market it also provide a chance to grasp important information about the market, such as serves as a ground of conducting surveys of which companies marketing staff point out their competitors in the market, they also get a useful information regarding the customers spending patterns. This activity also enables them to get the strong and weak points of their competitors, and how they are pricing their product and willingness of the customer regarding this pricing.
Free product promotion method placed itself on the top of the list because of its quick results. The basic purpose of distributing the free sample is to create the awareness regarding the product. When the customer add the sample product in his daily life he make use of it without the threat of loss because it’s free and that comprehensive usage make him understand complete features. If the customer find this free stuff cost effective and more importantly useful he will again like to use it and if he do so the company achieves the purpose of distributing these samples. The customer who found this sample useful will surely add this product in his/her purchase list when he moves for the shopping.
This method of product promotion not only practiced by the new companies but also by the companies running for years. New companies normally perform this activity when some enhancement is done in the product.