Every holiday season little calendars, pencils, pens, pads, etc. from just about every real estate agent in your geographic area probably bombard. It’s annoying, sure, but if there’s one in your family or a particular agent who just helped you find the deal of the century, you can return the favor.
Winter is traditionally a time for real estate agents to slow down, reflect and refocus their business. Friends, family and past clients can show them how much they care with simple gifts that every real estate agent ought to have to help their business grow in 2011.
1. Too Big To Fail – $9.90
For under ten bucks you can give more insight into the banking failure, foreclosure mess and short sale solution to the real estate crisis than most members of congress have. Sure, it’s a tomb, but Aaron Sorkin’s Too Big to Fail is basically the bible of what happened during the banking meltdown.
2. Zircon Acoustic Measurement Tool with Targeting – $41.37
This one is really cool. When showing clients potential properties nothing looks cooler than being able to pull this out and within seconds tell exactly how many square feet are in a room. Literally within seconds a sonic pulse is bouncing off the wall and heading back into the machine. Accurate to within the inch, this tool from Zircon is more impressive than the most expensive tape measure.
3. The Relaxation Response – $10.57
If there is a common denominator for real estate agents in the winter months it is stress. Business slows down considerably; checks become more erratic and in the market’s double dip this year, quite a bit smaller. When business is sporadic and money becomes scarce, stress increases.
As doctors in white coats have been telling us for generations, stress is a silent killer. It increases corrosive hormones in the body that harden arteries, increase blood pressure and create massive heart disease.
Real estate agents are perceived as constantly upbeat, but very few professions suffer as much constant stress as the real estate agent. Dr. Herbert Benson’s seminal work on the Relaxation Response is a quick and must read.
4. Padfolio – $22.69
Let’s face it, real estate isn’t the most prestigious profession. Not by a long shot. In some circles being a real estate agent is above a lawyer, but not too many.
There is a strong juxtaposition between an agent showing up for a listing appointment with a legal pad and an agent showing up with a portfolio. There is just the implication that the agent has it together when they show up with their information together in an organized fashion.
The padfolio is essentially the office supply version of the agent showing up in a suit. Help them out for less than twenty five bucks.
5. Focus – $0.00
Yep. The last gift you can give is absolutely free. Not one penny for perhaps the most important item on this list.
When you’re a real estate agent you’re your own boss. You’re the CEO, the secretary and the janitor. The agent is literally every position the company has to offer.
There isn’t a single real estate training system that doesn’t stress the idea of “time blocking.” That is, to focus on a single task rather than be swamped in the multitude of activities that prevent us from doing any actual, substantive work.
Since real estate agents have every job imaginable it can be tempting to think that work is getting done, even if it isn’t the job that actually creates a paycheck.
For my money, no one teaches how to focus better than Leo Babauta… and there isn’t any money required.
This year, do what you can for the real estate agent in your family, in your circle of friends or the agent that helped you out of a jam this year. Remember, even though they seem chipper at all times, real estate agents could use some help, and the items on this list are both cheap and wildly helpful to the agent who means something to you. Happy shopping!