Even before the Barneys opening on Atlantic, journalists from just about every publication were swarming around the nabe, looking for stories in BoCoCa.
After the month long exposes about shopping in the neighborhood (which are still being published), life returned to normal. However, then Zagat released its 2011 edition, and not unexpectedly, New Yorkers realized Boerum Hill has a pretty serious food scene.
With Mile End taking the top honors for Best Deli in NYC the stage was set for a media frenzy. And the media did not disappoint.
Brooklyn, Brooklyn Brooklyn. Boerum Hill Deli, Boerum Hill Deli, Boerum Hill Deli, etc. etc. etc. Taking top honors in their first year from a NYC institution was admittedly, pretty ballah.
Then came the Michelin Guide and its two-star designation to Brooklyn Fare (first ever for the borough). People started calling it Boerum Hill’s Brooklyn Fare (NY Mag, NY Times) and it all started to go to our heads a little.
It’s true the neighborhood is the center of some of the best food culture in the city. And some of the best bars.
However, then cam DUMBO’s L Magazine with its 50 Best Blocks of Brooklyn…nothing. A complete shutout for Boerum Hill.
However, Boerum Hill does share with Cobble Hill Smith Street between Bergen and Dean Streets. That block was named Best Block for Street Festivals. However the designation was for Cobble Hill alone.