Social networking is all the rage these days and with so many millions of people jumping online to see what other people are doing, people really get excited to see an actual celebrity doing the same thing. The Twitter site has become a hugely popular phenomena over the last few years and this week it became a lot more exciting for golf fans everywhere when Tiger Woods decided to try out the site and began posting his own material.
According to the PGA website, Tiger Woods or maybe one of his publicists, reserved his screen name on Twitter back in June of 2009 and even though his Twitter page had more than 90,000 followers, the only material that had been posted on the page were three or four posts that introduced his Twitter, Facebook and recent design changes to his website. Then on Wednesday, November 17, 2010 out of the blue, a Tweet from the Tiger Woods account flowed out to his followers that said “What’s up everyone. Finally decided to try out twitter!”. Needless to say, his 90,000 followers were in complete shock and concerned that it may not be him posting the Tweet. Once his identity was confirmed however and everyone realized that it really was the one and only Tiger Woods posting on his very own Twitter account, the word spread like wild fire. Within three hours of the post, the account had gained more than 40,000 more followers with more being added every hour.
Many are starting to question his sudden motivation to reach out to his fans. With the anniversary to the car wreck that changed his life coming up, experts think that maybe this sudden outreach is an attempt to try and reinvent his image. Tiger’s agent Mark Steinberg was quoted saying “Tiger wants to do some things a little differently moving forward,” he continued with “He wants to be a little more connected to the fans, and this is just one new addition.”
Tiger is using this broadcast opportunity to really let people in so that they may see him as a real person with real feelings and real problems. This may be a great tool for him in trying to rebuild his image. His fans really need to see the ‘good’ in him after almost a year of hearing about new mistresses, scandals and other immoral behaviors. Sending personalized messages over the internet may be a good start, but this world renown, PGA golfer definitely has a long way to go if he wants the world to believe in him and put him back on that pedestal where he once stood. “It’s a positive step for him,” said Mark Steinberg, “He’s making the effort to do some things different.”