Remember the good ‘ol days of the good ol’ fashioned Chock Full o’Nuts coffee shop? Well, you can say, ‘O-kay today again with the announcement that the Chock brand is back on 23rd Street just west of Madison Square Park.
Remember the good ‘ol days of sitting on a stool at the counter of the Chock Full o’Nuts on Fifth Avenue near the Empire State Building? Well, the stools are gone (o’ nuts!) replaced by what is described as fancier seating.
‘O’, well, at least you can get the nutted cream cheese on raisin bread sandwich again. Yes, that very popular Chock favorite is back. So are the tasty doughnuts. And so is a mug of their heavenly coffee. But not for a nickel like it used to be when original Chock Full o’Nuts founder William Black opened his first store back in the 1920s. Now a serving of that heavenly coffee costs $1.95. But it’s served in a retro mug not a paper cup.
O’- and can you sing their old advertising jingle? “Chock Full o’Nuts is the heavenly coffee, heavenly coffee, heavenly coffee, Chock Full o’Nuts is the heavenly coffee. Better coffee a millionaire’s money can’t buy.”
By the way, do you know who sang that jingle in their successful radio and TV marketing advertising campaign? It was founder William Black’s wife, Page Morton Black. Speaking of well-known names, baseball player Jackie Robinson was an executive of the chain after he retired from the game.
Executives of the new Chock Full o’Nuts are hopefully looking to make New York City chock full ‘o new locations for their Coffee Shops over the next few years. We’ll see.
In the meantime, the return of even a single location makes a traditional New York dining fan think of maybe having some other popular retail brands of the past hopefully return.
Can there be a Horn and Hardart Automat in our future again? Remember the last one to close on Third Avenue and 42nd Street? Remember the Automats down the black from Radio City Music Hall on 50th Street, and in Times Square and on 57th Street near Carnegie Hall?
And what about bringing back Nedicks with there delicious hot dogs and orange drinks? Remember the Nedicks attached to Macy’s at the corner of Herald Square?
There used to be a lot of Orange Julius locations around. It’s the same with Tad’s Steaks. Remember Romeo’s Italian Restaurant, especially the one on 14th Street near Union Square? What about Dubrow’s Cafeteria in the Garment District?
They’re just some of the delicious memories of ol’ New York.
In the meantime, want to join me for a nutted cheese sandwich and a cup o’Joe?