I was passing through Potrero Hill yesterday, and it was raining pretty hard, cold and at a 45 degree angle. Yet, I saw a number of people at a number of restaurants waiting for a table at Plow, 18th and Texas. The restaurant started regular hours at the end of September. Crowds were seen outside other nearby establishments as well.
Economists like to think about price as having a number of components. If price factors into the hassle of waiting in the cold rain, then Potrero Hill is pretty lucky to have so many good restaurants. This means that people would not only pay for the price of the meal, but endure the cold, wet and windy wait as well. That has got to be worth something.
There are a lot of articles about the rise of dining establishments on Potrero Hill, but the willingness to wait in cold, windy rain is clear evidence to me.