McDonald’s gets it. Starbucks was fast to follow. Hotels have understood this fact for some time. JetBlue is even considering offering it at 20,000 feet. Free WiFi is a growing concern among the connected masses; according to reports from spotonnetworks.com (1) Joe Chan, president of the Downtown Brooklyn Partnership wants to bring public access ‘free’ WiFi to downtown Brooklyn, as told to the Daily News.
“You can sit down with your laptop and access high-speed wireless Internet free of charge,” said Chan. Wireless access is becoming more and more important as wireless access becomes more and more a part of our movement through life. Many people have mobile access wireless devices but there is no substitute for getting on your computer and signing online to a fast and fully functioning wireless network. Chan continued to the Daily News, “You’ve got a new wave of tenants that are more dependent on technology,” so it’s only fitting that WiFi access be granted to everyone.
Of course there is an economic component to Chan’s arguments as well. “We want them to spend as much time and money as possible in downtown Brooklyn, and one way to do that is to encourage them to dwell in downtown Brooklyn’s open spaces.”
While it remains to be seen if the economic incentive will add up to the dollars and cents that the Downtown Brooklyn Partnership is banking on, allowing consumers wireless access can only help spurn on the public’s spending imaginations.