Whether you are a homemaker looking to make extra money watching neighborhood children or a work-from-home mom looking to build a full-time day care business, advertising is essential to get your business started. Flyers are one of the easiest ways to draw attention to your home day care business, and will attract families to your services. Here are some ideas to consider using while crafting your flyers to bring as many potential families as possible.
While scrawling print and unique lettering may seem like attention grabbers, these are not effective marketing techniques. Clean, simple lettering appears more professional, and is easier to read. To add personality to the lettering, instead use bright colors against a pleasing background. You can add lettering to your flyers using a computer, or, for a more crafty, eye-catching look, use stickers, stencils or even colored stamps. Foam letters are another great, crafty choice to consider using.
Listing your experience is a must, as this will provide families with your credentials and make them more interested in contacting you. List the number of years you have worked in childcare, whether you have children of your own and any certifications you hold, such as CPR. This will show families that you are professional and worthy of watching their children, and will make them want to contact you. Sell yourself and your experience. Feel free to be creative in your wording, as families will want to see that you do have a sense of humor and a great personality as you will be working with their children.
Include a Photograph
People are always attracted to a flyer with a photograph. This could be a solo shot, or you and your children playing. If you choose to use a picture of yourself, make sure it is a clear and professional-looking. For a craftier look, use scrapbook frames around your photo, or decorative photo corners. Both of them will make the picture stand out on the flier, grabbing family’s attention and making your flyer look great.
Embellishments will add flair and personality to your flyers, which will grab attention. Paper cutouts in different shapes such as stars or polka dots are appropriate, and will make your flyers more pleasing. Avoid overcrowding, however, as this will detract from the lettering and make the flyer appear disorganized.
Brightly colored paper will stand out more than boring, white paper. This is especially true if you plan on hanging your flyers in an area that is covered in other peoples’ flyers. You will want to make your flyer as attention grabbing as possible. While bright colored papers are appropriate, avoid neon shades as this is a bit too much and will make your flyers look more juvenile than professional.