Do you itch for it? Do you find yourself looking in the mirror for signs of waves or little curls in the nape of your neck commonly referred to as, “the kitchen” or “beans”? Do you catch yourself saying out loud you need one because you feel self conscious if you’ve been without it for a while? Do you use the word “Nappy” with an emphases on the ‘N’ sound and hatred in your tone? Best of all would you never want to be caught dead without it?
What is it? If you are a black woman living in America chances are you already have a clue. I’m talking about that “get the negro-out-of-me straightening tonic”, that “I can shake my head from side to side and it sways tonic”, that “I-got-good-hair medication”. Yes, the “I’m-too-tense so I have to get a relaxer” or as I’d like to call it…..that CREAMY CRACK.
Now when I say crack, I am by no means referring to the sort of low class drug dropped off in neighborhoods intended on hooking its user into purchasing more and more at any criminal cost. Nope, I’m talking more along the lines of a chemical that was invented back in the day to straighten naturally coiled hair that most African Americans are born with. However, the intentions are still the same as the drug crack. It is dropped off in neighborhoods that have a black population nearby. You can find users coming and going from a store marked, “Beauty Supply”. It’s the place where some women go in order to purchase beauty at low costs, usually from some type of an Asian owner, who holds all the secrets to being beautiful.
The local beauty supplies are the dealers. I myself have been a return customer for years after I turned into a teen. It seemed as though these supply houses are the central breeding grounds for the relaxer distribution. However it can also be found at drug stores, local Walmarts and corner grocery stores if there is a big enough African American population in the surrounding area. If you are a retailer and have not invested in this ‘hair-drug’, you may be missing out on big time profits.
Natural hair has been slowly making a return or debut but it is a slow one and perhaps may not stick for years to come. If you see the reactions to women who sport this brave I-was-born-this-way look, it will be one of astonishment or embarrassment from those who are baring witness to such a sight. Or perhaps you know someone who says, “Natural hair won’t look good on me.” As if to say God made a mistake in his beauty selections consequently he should have listened to the great Asian Gods of Beauty.
Once the hair has been relaxed it can take two to six weeks where there is a new growth of hair which has not been introduced to this chemical. Therefore it starts all over again, the beauty regimen of replenishing the ‘relaxer’ to come in and tame the wild African hair. Our jungle abrasive hair needs to be tamed ever so often to the soft, straight European classical splendor. Now some people may be thinking, “No one forces people to use a relaxer.” You would be right. In the same way no one forces you to pay a mortgage, but if you want to live in your home…it might be a good idea.
Conditions on the African American people in the United States have not come without its social regressive effects. To blend in and hopefully not be pointed out as different or barbaric and uncivil has had its benefits when it came to retaining employment long enough to feed and house a black family. Basically denouncing your heritage, religion and beauty standards came with its gold card privileges of making a living. So of course it would be a little scary to go against the grain that has fed you thus far ergo leaving many blacks ashamed, afraid and unaware of being without the Creamy Crack.
As for me, I have gone through a lot to retain my self esteem and confidence in being just fine with how God intended for me to be. Holding on to self esteem as a black female is hard when so many daily images are trying hard to rip at the seams of my inner value. They want me to return to the dealers and come out with a portion of European beauty in box. I am what I am and I can’t be much more.
By all means if you are secure in your black heritage and don’t turn your nose down to the sistahs who rock their natural beauty, please feel free to get your crack on, it is your right to translate beauty and it’s perfectly legal!
This crack doesn’t kill, but it can burn if left in too long! You’ve been warned!
Amazing Creamy Crack Names
If you ever want to wrap your minds around how marketing hair relaxers win you over, stop in your local beauty supply and read the many names on the hair relaxer kits. Keywords such as smooth, shinny, beautiful, silky and straight are just a few of the ways these products are advertised to attract buyers.
o Luster’s Pink – Smooth Touch
o Soft N Beautiful – No Lye Conditioning Relaxer
o African Pride- Miracle Conditioning No Lye Relaxer System
o PCJ – Smooth Roots
o Africa’s Best
o Soft n’ Free n’ Pretty
o Dr. Miracle’s New Growth – Thermaceutical Intensive
o Dark n Lovely – Beautiful Beginnings
o Isoplus – Natural Remedy
o Luster Silk – Simply Straight
o Crème of Nature
o Gentle Treatment