Last year consumers spent $887 million online on merchandise on Cyber Monday, which exceeded Black Friday by $292 million. Of course, Cyber Monday is the Monday after Thanksgiving, where retailers offer extra special savings on various items online only. Think of Black Friday without the actual stores. That staggering sum of money and the difference between the two dates would seem to indicate that many shoppers like to avoid the crowds and madness associated with in person shopping on Black Friday. Which only underscores the reason why a number of major retailers are offering several Cyber Monday 2010 Deals, and customers will be lining up to click those items into their shopping carts.
While shoppers will be scrambling to visit the web sites of Best Buy, Target, Wal-Mart, and even Staples, many will no doubt defer to Amazon to find the best deals possible on a variety of merchandise, many of which involve free shipping and percentage off deals. The appeal of Cyber Monday is a two-fold story of advantage. Retailers benefit from added revenue, that much is clear, but they also benefit from not having to actually service physical customers. That means low impact on the physical store and staff, which means no handing out tickets for special merchandise and no handling lines of people waiting to get their hands on the latest toy or electronic gizmo. Shoppers benefit by not having to drive to the store, park the car, fight a crowd, wait in a check-out line, and then remember where they parked the car. The next steps can include moving the car to the next store, only to repeat the process.
By shopping online for special deals and temporary markdowns, customers can shop in their pajamas often with a mug of coffee in hand. Packages are shipped directly to the house, or even arranged to be picked up in the store at a later date. Overall, Cyber Monday is a win-win scenario. The only downside for retailers is losing the chance to cash in on selling a two dollar candy bar or four dollar cup of coffee. Still, as long as shoppers are eager to spend, retailers will gladly help them complete their purchases, with a store or without.