The Dancing With the Stars ratings from part 1 of the finale were quite impressive. The Skating With the Stars ratings from the season premiere were, conversely, unimpressive, and it might show that even ABC viewers aren’t going to tune in to see B-list celebrities take to the ice.
According to Entertainment Weekly, the increase in viewers for Dancing With the Stars was actually in double digits (percentage-wise), meaning the season is wrapping up on a very high note for ABC. The hope had been that the success of Dancing With the Stars could provide extra viewers for Skating With the Stars right after it, and ABC even pushed part 1 of the Dancing With the Stars finale into the beginning of the 9 p.m. time slot to hook in viewers.
Even that didn’t work, though, as millions of Dancing With the Stars viewers simply switched the channel when their show ended.
EW noted that ABC posted a 4.7 rating and 13 share for Monday night in the 18-49 demographic. That is one of the most important demographics for advertisers, and something they look at when deciding which networks to place their commercials on. That was just for the Dancing With the Stars 8 p.m. slot, though, and the numbers began to dwindle as the rest of the Monday night programming filled out.
Part 1 of the Dancing With the Stars finale had 22.5 million viewers for the 8 p.m. slot, ranking it as the top-watched television show of the night. That will probably be good enough to take the top spot in the weekly Nielsen ratings for a non-sports related show. It’s a very impressive number, and it sets a new high-water mark for the show this season. Apparently even more viewers are interested in finding out if Bristol Palin can win the show than people who cared about the weekly competition at the beginning of the season.
When the episode ended, though, viewers started turning away from ABC, and by the time 10:30 p.m. rolled around during the Skating With the Stars premiere, only 6 million viewers were still tuned in to ABC. Though Dancing With the Stars was the most-watched show for the night, CBS ended up winning the Monday night ratings war for the all-important 18-49 demographic with a higher average rating than ABC.
It is already becoming quite clear that Skating With the Stars may be just as hard to watch as Skating With Celebrities on Fox a few years ago, and it could already be on the cusp of being canceled early.
Part 2 of the 2010 Dancing With the Stars finale begins on ABC at 9 p.m. on Tuesday, Nov. 23.