The superstar of the millennium is shining bright, as ever. From hair oil to cricket to politics the name of Amitabh Bachchan has become synonymous with success. Anybody launching anything needs him to succeed.
The angry man of the seventies set Indian cinema’s box office jingling without having to look back. In the early nineties the star matured into an age that was neither here nor there for Indian film heroes. But the producers wanted him as the hero still and the audience found the star too old for much younger heroines. This period of dilemma and indecision created a brief hiatus in the success graph of the superstar.
But, Amitabh Bachchan was hardly something that could be easily forgotten by the Indian crowds. He was needed. Hindi version of television show ‘˜Who Will Become A Millionaire’ produced by a private Indian TV channel and anchored by the megastar brought him back to mainstream with thunderous impact. The show became a landmark in Indian television history.
Everybody understood how much Amitabh Bachchan was loved adored and respected by one and all and in all fields of activities. His growing age was a challenge accepted by the producers, the directors, the advertisers, the industrialists and the politicians
Indian films began to be centered on him and his age, and special protagonist or even antagonistic roles were created to fit his age. The channel producers wanted him to launch their reality shows or events or even serial. The advertisers wanted him for every product to ensure its popularity. The superstar was a must for any launch of any service or business or event. Cricket organizers needed him to double the impact. The governments wanted him in all significant events and functions. The political parties craved for his favors and indulged in childish fights over him. One Indian state made him the brand ambassador to highlight its developmental initiative and other states cried in helpless frustration. And, the Indian crowds just loved wherever they saw him.
Amitabh Bachchan was honored with his fourth National Award as the Best Actor by the government of India in 2010 for the film called ‘˜Paa’ (2009) where he played the role of an intelligent witty 12-year-old boy, Auro, with an extremely rare genetic defect called the progeria syndrome meaning prematurely old or with symptoms of aging making one look five times older than s/he actually is.
T20 cricket was supposed to be the most popular form of cricket after the success of Indian Premier League, but even then the cricket management wanted Amitabh Bachchan to promote the Champions League T20 in South Africa, 2010.
Amitabh Bachchan'”the legend lives on.