There is a benefit to writing the articles that will catch people’s eyes, but they are typically the ones that we don’t get to put a lot of personality into and really get our creative writing juices flowing. As such, it’s easy to get burned out writing yet another how-to article, when what you really want to crank out is a short story. Why not do both?
People are drawn to interesting articles, first and foremost, so if you write a funny story about your goofy dog or a touching snippet about your new baby, it will get read. You may not get paid upfront for it, but it cleanses your writing palate and helps you get back into the writing for the love of it, and you will get page views. If you write just for the money and upfront pay your articles may fall flat after publishing. It’s best to mix in your creative writings with your upfront pay generic articles to keep both reader and writer happy.
It’s hard to mix it up sometimes, as after all, time IS money. While it’s mundane to write a bunch of articles about things you know rather than the poems you’d rather be writing, if you really want to make that upfront pay you have to write the “evergreen” articles that will draw in viewers for months to come for that upfront pay plus the performance pay. That doesn’t mean you can’t throw in a creative story now and then to keep your followers, fans, and random readers happy and satisfy your writing itch as well.
Sometimes you have to take a look and sit back and see what you’re really putting out there. Sure, you may be writing articles that will put money in your pocket right away, but are you really satisfied just doing the articles that are full of information on what you know? If you want to toss in a creative piece that you know will only be making you money with page views, do it anyhow because as a writer, you need to feed your creativity and imagination as much as you need to be informative and write something others will learn something from.
If you write well and interesting, and keep the titles intriguing, you will draw readers, and you will make money over time and grow as a writer worth reading, which is overall more important than a few bucks upfront for something that you wrote well but didn’t get your whole personality and writing style into. Mix it up, and write well for the fun AND the money, and you will be well-rewarded, both financially and creatively.