If you are a makeup-a-holic like me, then you can probably find your way to the nearest Sephora store in blindfold. Sephora is not just a beauty store; it’s heaven for those who love makeup, perfume and skincare.
I love Sephora because of the variety of products offered there. It carries luxurious brands like Chanel and Versace, but also affordable ones like Clinique, Lancome and its own line of makeup.
However, variety isn’t always good. Sometimes because there is so much to choose from, it’s easy to loose sight of what you are looking for. As consumers, we love options! But too many options can make a shopping experience confusing and frustrating.
To make shopping at Sephora easier, here are five Dos and Don’ts I am suggesting. Hopefully they will help you find what you are looking for in this mega makeup Mecca.
DO: Know what you are looking for
Eye shadow, lip gloss or a particular brand? Knowing exactly what you want will direct you to the right section in the store. Once you are in the right spot, you can then thoroughly enjoy picking out the right product and color.
DON’T: Go on a crazy shopping spree
When there are ten shades of soft pink that all look good on you, it’s tempting to purchase them all. This is the pitfall of a store like Sephora – too many choices and they are all wonderful. But as a smart consumer, don’t fall for their trap! Pick out only one shade and deal with the fact that you look damn good in it, so you must move on!
DO: Consult a sales associate
Sephora hires estheticians and makeup artists who provide wonderful consultation. If you have questions, general or specific, ask them! When there are so many products to choose from, it helps to have a little professional guidance.
DON’T: Believe exactly what he or she tells you
Of course not everyone who works at Sephora has the experience and knowledge you need. I once asked a sales associate to recommend the best mascara with tubing capabilities; she picked something with fiber extensions. Those are two totally different technologies! Just because a person works at Sephora doesn’t mean he or she is a whiz about makeup.
DO: Try on products
The reason why shopping at Sephora is such a nice experience is because we can try stuff on. There are mirrors, cotton balls and makeup removers all over the store to allow customers to sample. So take advantage of this in finding something that looks absolutely perfect for you.
DON’T: Try on ALL the products
While you are encouraged to try stuff on, please don’t apply all twenty types of eye shadow! The makeup remover Sephora uses is quite harsh on the skin. Plus, after the tenth shade of green, every color starts looking the same. Again, know what you want and sample moderately to find something perfect for you.
DO: Sign up for Sephora‘s reward card
The “Beauty Insider” card is a convenient way to get freebies. I have received a Dior moisturizer and a buxom lip gloss among many other goodies. Most of these freebies last a while and are of very good brands.
DON’T: Take whatever freebie they are offering that day
The freebies from your “Beauty Insider” card change often. It’s worth saving up points for something you really like, instead of settling for what’s available that day.
DO: Expect to pay more for a worthy product
Because Sephora carries popular brands and wonderful products, you cannot expect to walk out without spending a pretty penny. Take satisfaction in knowing that your purchase(s) comes from a top-notch brand, a specialty store, and was suggested by a very knowledgeable makeup artist. For most of the things at Sephora, the price is well worth it!
DON’T: Return purchases after you have opened and used them
Please don’t return anything you have already opened and used. Not only is this doing morally wrong, it is gross. Give it to your little sister, your friend, but just not back to Sephora!
As much as I love shopping at Sephora, there were times when I was frustrated with the millions of options that were given. I hope these Dos and Don’ts are helping someone with their Sephora experience. Words cannot express how much I love that store, especially after knowing what to do and what NOT to do when I go shopping there.