Women like it on Facebook. Again.
This time, as before, it’s about leaving men in the dark – it’s what women love to do. At least, they love to do it on Facebook.
“I like it under my desk” and “on a hook by the front door” are just a couple of the slightly suggestive ways women are making men wonder just what’s going on. It was the same when female Facebook users posted the color of their bras, ostensibly to bring attention to breast cancer, but mostly because it was fun to keep men guessing. Oddly enough, this is particularly true when the cat is let out of the bag and the men join in. For example, when the bra color updates were viral, men began posting their underwear colors as well, or leaving snide responses to the ladies’ posts.
This Facebook fad isn’t about bras
Spoiler alert – the latest has to do with women’s purses. It’s about unity during breast cancer awareness month. Like the pink washing of some businesses, this Facebook fad has gone viral again, but one wonders if it can have much effect.
Sure, it’s made the news, and some are rushing to Google “I like it” to find out what Facebook users are up to this time. But does stating “I like it in the closet” really promote any true sense of unity? Breast cancer awareness did seem to increase, if the growth of the Susan G Komen Facebook page is any indicator, but it’s possible that was no more than a few Facebok members clicking the “Like” button, which sent the news to friends, making them click as well. It’s a kind of peer pressure for social networkers.
Facebook viruses do serve a purpose
Admittedly, cryptic Facebook posts, particularly slightly suggestive ones, are a lot of fun. It’s certainly no worse than posting song lyrics, or “Gearin’ up for the weekend!” There’s a slight possibility Facebook users have some time left over after playing Farmville or whatever Facebook games keep them away from their cubicles. Most people don’t want do much more than skim over the more common posts, wondering why anyone would think the world cares. At least the awareness posts do serve some sort of purpose, even if posters don’t quite know what that purpose is.
Maybe none of the reasons for jumping on the Facebook trendwagon matter. If the ultimate end is increased awareness of a killer disease, or a moment of levity during the month when we all consider the effects of said disease, perhaps that’s enough.