In order to be admitted into a fashion show, in New York or elsewhere, and you are not Tavi Gevinson, the 13-year-old fashion blogger from Chicago who was invited to attend fashion week, then you will need a little help.
Find out where and when shows are being held by keeping up to date with major fashion blogs and high fashion magazines. You can also follow your favorite designer on Twitter or Facebook.
Start small. Attend fashion shows in your hometown and work your way up. Start blogging about what you see. Submit guest blog posts to fashion blogs a step above yours, and continue up the ranks. Write about the clothes, the designers the models , the industry. Build a strong resume of fashion work.
You can’t buy tickets to go to a fashion show, it is a matter of receiving an invitation or a pass. In Europe, fans often stand outside the shows waiting for an editor to slip them a pass. This is an unspoken tradition to bestow a ticket on the best dressed groupie.
Get a media pass. Find a company or organization to back you, or try your luck and apply for a freelance media pass. Make yourself marketable. Woo designers, be likeable, show your work. A pass is the best way into a fashion show, next to an invitation that is.
Get to know an insider. Even if this insider is an electrical technician, janitor or other service worker. If it a New York show you are trying to get into, and want to get to know an inside worker, it is helpful to know Spanish. Invitations to exclusive shows like Victoria Secret can be obtained if you work your way up the ranks in the company or work for a noted fashion blog.
Dress the part. This means be fashionable, but not don’t overdo it. Walking up to the gate in an evening gown will not help your case. Look effortlessly casual, with a strong sense of yourself. Black is the most common, of course, but bold will also work. This is after all a fashion show, show some style. Depending on the show you are attending, funkier designers call for a little more creativity. Wear heels. This is not the occasion for your comfy flats. Shoes speak volumes.
When waiting in line, be casual. Tuck your media pass in, move with the crowd. Look like you belong and are not just waiting for someone to tell you to go home. Once inside, head to the standing room or walk straight to the runway. Look around, find a seat and smile pretty for pictures.
Fashion show etiquette is different than virtually anywhere else. If you find your way into a show, keep these three tips in mind in order to look like an insider;
1. Act as if you are surgically attached to your blackberry, text everyone and anyone, constantly.
2. Curb your enthusiasm. Ignore celebrities (outwardly, of course) and show only mild approval at the most beautiful dress you’ve ever seen.
3. Refrain from chatting it up with the people sitting around you and networking has to be subtle. The star of the event is the designers and what is happening on the runway. Pay attention.