It is time again for New York Fashion week and what better way to celebrate this wonderful time in fashion than with a big celebration. This is what is called Fashion’s Night Out, a huge production which occurs the beginning of fashion week. But what happens at this function and how long has it been going on? For those of you who would like to be caught up to speed, here are some things one should know about Fashion’s Night Out.
Fashion’s Night Out is an event put on by American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York that began only one year ago in an attempt to boost the economy through fashion. Over 800 stores were opened in New York City between the hours of 6pm-11pm and many celebrities went into stores to show their support. This brilliant marketing plan increased shoppers overall for those who regularly shopped at these stores as well as those who just wanted a glimpse of their favorite celebrities buying clothing.
Since last year’s event was so successful, this year is going to be even bigger. This time, the event will range over several countries including Australia, Britain, China, France, Germany, Greece, India, Italy, Japan, Korea, Portugal, Russia, Spain, Taiwan, and Turkey.
This event will also be doing charitable work. Every store will have the option of selling the fashion’s night out t-shirts, and 40% of profits from each t-shirt sold will go to the New York City AIDS fund.
Since this is such a huge event, Vogue made sure to go over the top for the preceding fashion show. This fashion show was hosted on September 8th and the event was a major success. They even have the right to say that this fashion show was the biggest public fashion show in New York History. With the pre-fashion show being this large, one can only imagine what the turnout will be for the actual event.
For those interested in participating in this epic event just go to www.fashionsnightout.com. Here one can get a list of every store participating and can plan one’s entire night of shopping. This event will be going on nationwide in several participating stores, so to find one near you, be sure to check out the site as well. Other than that, happy shopping!