Online marketing gurus often advise affiliates to use classified ads in real-world magazines to market your information products. Great advice-now, how do you do it?
Begin by searching magazine directories and filter results by niche. MediaPost.com’s directories are a good place to start. They list almost 6,500 business publications and more than 4,000 consumer magazines. There is also a comprehensive list of local and national newspapers. Media kits, contact names, and advertising rates are available with a click of the mouse.
Brainstorm which sub-niche might contain your pool of potential customers. Under the Business/Investing category, for instance, you’ll find magazines targeted at executives, financial advisers, bankers, particular cities, etc. Narrow your choices significantly unless you have an unlimited budget.
Visualize your ideal customer and ask yourself whether he would read the magazine based on the table of contents, the supporting website, frequency of publication, or distribution area. If you can’t picture your ideal customer reading it, don’t advertise there.
Not everyone who needs your publication spends every waking moment online. Target offline customers through classified ads and you’ll widen your circle of influence immensely.
If you found this article engaging, visit the links in the Resources box on the right to read more about how to use media kits, tracking your online marketing efforts, and how to write a killer classified ad.