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Today’s tough market is leaving most business owners fighting over the leftovers. Spending is down and conserving is up. This means that now, more than ever, presentations can make the difference in sales orders, job interviews, and investment dollars. Most of us dread being the center of attention, but presentations require us to. The keys to a stand-out presentation are:
It is important to remember to relax. Take deep breaths and imagine yourself among your peers. When we become nervous we have a tendency to speak faster, louder and project that nervousness to those around us. Relaxation exercises are simple to do and do not require exertion on the body.
The first impression to a room full of people should not be a person walking in still trying to get organized. Preparation should be completed the day before. This allows time for any quick changes or unforeseen issues. Make sure this preparation includes planning your wardrobe ahead of time as well and checking the weather report.
Nothing is more boring than to sit through a PowerPoint presentation or flat resume. Make yourself stand out from the crowd by using multiple tools in conjunction with PowerPoint. If the presentation is for your company, bring in sample of your product. Invite a current customer to give a quick testimonial. Present a video about yourself or even an Apple app. Think outside the box to make your presentation special.
Before you make your presentation, have someone else evaluate your look. What do your hair, clothing, makeup and grooming say about you? Do they show confidence or sloppiness? Dress professionally. Your presentation may be fantastic, but an off appearance could be a distraction.
Good presentations can lead to more opportunities or open new windows for your career. It is important to treat them with respect and utilize the power they posses. Use the opportunity to put your best foot forward.
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