Search engine optimization is a collection of techniques and methods to improve a website’s overall ranking within search engines. One of the major factors which helps the overall ranking for websites in search results are the amount of quality backlinks pointing to the site.
A traditional approach to building backlinks generally details’ waiting for others to link to your website’s content but in recent times there are dozens of new methods you can implement to build your own.
The following will share five different techniques and method you can implement to build your own high quality backlinks and improve your website’s overall search engine ranking.
Method 1: Write great content
Content is the reason why many people use the internet; writing great content will increase your overall chances for your website to be linked to. Other website owners that appreciate and find value in your content is likely to include a link within their own work which not only has higher value but directly improves you search engine optimization efforts.
Method 2: Submit content to social bookmarking websites
Social bookmarking websites such as Digg, StumbleUpon, Reddit and others allow users to submit content from around the web to be displayed within the website’s feed. Join each of the major social bookmarking websites and begin sharing your own content; this will build links back to your website and can also send traffic through each link.
Method 3: Comment on blogs within a niche
Blogs, unlike websites, allow visitors to leave comments to talk about the posts content. The average comment field will include a field where one can place a link back to their website and gain a backlink.
More recent plugins such as CommentLuv also allow an additional backlink which displays a recent post pulled from your own website’s feed that increases the chance to entice visitors to visit your site.
Method 4: Write articles for article directories
Articles, much like this one, can be used to submit to various article directories to provide web users valuable information. The benefit of using articles in a marketing sense will give you a chance to include a link back to your website within the author byline.
Method 5: Write guest posts for niche blogs
A recent trend in blogging and website promotion has bee the use of guest blogging. Guest blogging, much like article marketing, details submitting a genuine post to a blog in exchange to promote a website’s brand and leave a backlink.
Not every backlink carries the same weight for search engine optimization. A single link on a high Page Rank website will trump dozens on those that have a low quality score. Relevancy also matters greatly when building backlinks; always tag and keep your backlinks on niche-related, relevant domains in order to gain the most from your link building efforts.