Google unveiled plans for a self-driving car last week as it has begun developing technology that will allow cars to be fully automated according to The City Fix. Google bases the research on the fact that humans don’t do a very good job of driving. Considering that a lot of computerized and electronic systems are already in modern vehicles, having a computer drive your car is a logical step forward. One Toyota Prius was equipped with radar, motion sensors, and video cameras to test the programming. Google has logged more than 140,000 miles of driverless vehicle testing on California roads and highways.
Google making a driverless car may seem unusual but with Google’s computing power and algorithms it may soon be a viable option. Other companies have jumped the shark and gone into seemingly unusual territory such as a Google car.
General Electric Owns NBC
General Electric bought NBC in 2003 and has since sold half of its holdings to Comcast in 2009 according to the New York Times. The electrical company bought Vivendi Universal and created NBC Universal, a move that would rival Viacom’s CBS holdings and Disney’s ABC network of stations.
At first glance having an electrical manufacturer own a television station is a bit unusual. However, with all of the high tech wizardry that goes into producing television shows it would seem likely that General Electric can use some of its research and development to further advance television technology.
Donald Trump has been in the real estate business a long time. He can be eccentric, pushy, and bossy but he has certainly proven that he can make money. Now Donald Trump is having a Scottish design student create his own tartan.
The Telegraph of Britain reported in March of 2010 that Trump wants the fabric to adorn his new golf resort that he is constructing in Aberdeenshire. The design will be used for bedding, curtains, and on the golf balls utilized at the Trump International Golf Links.
Sir Richard Branson is an eccentric guy to say the least. When the recording mogul founded Virgin Records in 1973 who knew that 35 years later he would be helping to fund a space port for tourists called Virgin Galactic?
Today, Branson maintains control of the Virgin Atlantic airline he founded in 1984 and also funds racing events, a space tourist company, and even a wine distributorship. What was known as a mega-hit recording label has become ingrained in just about every aspect of society.
If a driverless car sounds like science-fiction you wouldn’t be the first one to think so. An article published in a Popular Science issue of 1958 also touted a future with cars that drive themselves according to NPR. The Department of Defense has also hosted contests in order to develop cars that can control themselves.
There are controversial issues that could come up with cars that drive themselves. Who will be liable for accidents-the human in control of the car or the computer programmer? What about safety issues if something goes wrong with the technology? There are many aspects of giving away a human’s ability to drive a car that may be frightening and liberating at the same time. While someone else does the driving for you, you could be perusing the Internet, working on your laptop, or playing a computer game. Either way, a fully automated driving system is a lucrative opportunity for Google.
Schlaikjer, Erica, “Would You Drive a Car that Drives Itself?” TheCityFix.com.
Carter, Bill and Brian Stelter, “G.E. Makes It Official-It Will Sell NBC to Comcast”, New York Times.
Telegraph, “Donald Trump to get own tartan”, Telegraph.co.uk.
Virgin, “Our History”, Virgin.com.
NPR News, “Google Isn’t the First to Dream of Robotic Cars”, NPR.org.