Guest posting on blogs is one of the best ways to increase your site’s exposure and build quality backlinks. Though its benefits are undeniable, breaking into the guest posting arena can be intimidating. I have been doing a lot of guest posting recently, and wanted to share some tips for getting the most out of your guest posting opportunities.
1. Start Small – Most guest blog advice articles revolve around finding the biggest blogs and soliciting a guest spot. That may be far too intimidating for the beginnger blogger. Instead, start with your own circle. Watch the blogs you frequent regularly. I have found quite a few of my guest opportunities from calls on blogs I currently read. Also, let them know you are available. I offered my guest posting services in a blog post recently. I received a large response initially, and I am still getting requests from people first reading that post.
2. Keyword Research – If another blogger is kind enough to lend you their blog for the day, do not make them responsible for the SEO. Take a few minutes to do the keyword research as you would with your own posts. Bring them some additional traffic in return for their generosity.
3. Resource Box – Make the most of your resource box. Be sure to anchor text your links to any keywords you are trying to rank for. Also, if your guest posts relates to another post on your blog, send the reader over to that post to learn more. If you would like them to sign up for your newsletter or download, tell them. Be clear in what you want the reader to do.
4. Ask for Referrals – If you would like to continue on your guest blogging venture, ask the blogger for referrals. Maybe they know of someone else who would be interested in your guest posting services. They may also offer you a regular guest contributor position.
Those are just a few tips to make the most of guest posting on blogs. Feel free to share your tips in the comments.