HMA Public Relations, recognized regionally as a leader in public relations and marketing communications, has announced it has acquired the assets and franchise rights to FinderBinder™ of Arizona.
The news came following the announcement that Rita Sanders, FinderBinder’s longtime owner and president of Rita Sanders Advertising and Public Relations Agency, retired at the end of September. HMA will now be responsible for the production and sales of this highly regarded statewide media directory.
“The FinderBinder is widely recognized in Arizona as the premiere resource for media contact information. Rita has produced the directory since 1978 and we look forward to the opportunity to make this long-standing annual publication as up-to-date and accessible as possible,” said Abbie S. Fink, vice president/general manager of HMA Public Relations.
Fink expects the first edition under HMA’s ownership to be available by the end of 2010. The directory will be available in both digital and hard-copy formats. Current subscribers will be receiving renewal information in the next 45 days.
“The web address will remain the same, www.finderbinderaz.com. We are making some structural changes to the site and hope to launch the new site by early December,” Fink said.
The new phone number is (602) 955-1279.
FinderBinder™ is Arizona’s #1 source for news media contacts. For nearly 30 years, FinderBinder™ has become a media information hub for professionals in journalism, public relations, marketing, advertising, and legislation.
About HMA Public Relations
HMA Public Relations is a full-service marketing communications agency whose experience encompasses work in such marketing communications disciplines including public relations, media relations, digital communications, marketing communications, issues management, community relations and special events. Located at 3610 N. 44th St., Suite 110 in Phoenix, HMA Public Relations can be reached at (602) 957-8881. Its web address is www.hmapr.com.