It is not wise to start a marketing campaign that relies on forcing an existing customer to pass on information for you for them to be considered for promotions. This practice can lose your company more customers than it gains. One reason is because people are very particular about their privacy and the privacy of their family and friends. You need to be very careful when choosing marketing tactics in order to keep the trust of your clients and customers.
If you want to begin a viral campaign and you want to get your marketing emails forwarded, then you need to make them want to send it on. There are some email forwarding tactics that do work and there are those that should be passed by. The following are some tips on what viral campaigns can be effective for your company and the ones that can lose you customers:
What Not To Try
~~ Asking for the Forward – Never ask your customers or those on your mailing list to pass on your email. Even hinting at sending it on can be disastrous and can render your future mailings buried in the spam folder instead of being read. There are other methods that work much better.
~~ Incorrect Information – Never put it false or incorrect information for your readers in order to get the to your website and to forward your emails. Again, you are not getting new customers but losing existing ones. When the trust is gone, so are your sales so you want to keep all of your promotions honest and true.
What You Should Be Doing
~~ Offer Deals That They Want to Forward – If you offer a deal to them such as a code that is embedded in the email, they can forward this to their family and friends to give them the same deal. This is a type of viral marketing that is effective. These deals are too good to pass up on and then when they get to your site, they purchase more than just what the deal offers in most cases.
~~ Current Updates – Another great way to get your emails forwarded is by staying on top of the industry your website represents. Send out mailers that share this information with your customers. For instance, if your website is dedicated to hair care, then you need to know what the latest in hair trends are. By offering this information to your customers, they can purchase the products directly from your company.
The best way to get your emails shared with others is to offer something that is worth sharing. Even jokes and cartoons make great marketing tools as everybody loves to laugh and these emails are passed around quite a bit. Just do not make it mandatory to your customers to use forward your emails and you are not losing their trust.