It is possible to bring more of the type of traffic you want to your business or website. This is especially important when the traffic is paid for.
There is not much benefit in advertising to the wrong people. This is a waste of your money and their time. There are several things a business can do to bring in the customers they want and need.
One of the best things to do is concentrate on the customers you already have. Cater to them and ask each of them to tell someone else about your business. Customers can be rewarded when they refer a paying customer. Ten or twenty percent off their next purchase will be greatly appreciated and the customers will try to get the discount as often as possible.
Give your regular and new customers a quarterly calender that features new items and items that will be on sale during the coming months. To bring customers into your store or to your website, you can include cents or percentages off coupons with the calendar that offer saving in conjunction with the featured items.
Have a block party or a website party – Organize a block party with all of the other stores and businesses on your block for a full day of fun for everyone. You can make it like a day at the carnival with rides, entertainment, games and prizes while simultaneously having a huge sale.
You can give out free tee shirts with the completion of a questionnaire so that you can build a mailing list during the festivities and your free t-shirts is free advertising for your business.
To organize your website party you can send out an email to everyone on your mailing list and tell them about the upcoming event. You can also advertise your party in online ads and in newspaper ads to invite people to your website to be a part of your party.
Give a specific date and time that the party will start – Saturday at 3 PM – and be there to interact with your guests. You can get a counter put on your website that will show the exact number of people visiting your website at any given time. The statistics can be seen by everyone there.
You can type trivia questions that are answered by email and small cash prizes (payable by online payment centers such as Pay-Pal) or online coupons can be given to the person with the correct answer.
Start a Club – You can start an exclusive membership club on your website or at your store. The club can offer member-only benefits and online or in-store super sales, prizes and games.
Start a newsletter – When you gather your mailing list from your online party, your block party and other methods, it’s then time for you to start sending your newsletter to everyone. A newsletter can keep your business and website in the minds of the recipients and some newsletters generate a lot of sales.
Give prizes – A regular schedule of prize give aways will keep your customers coming back for more. Weekly, bi-weekly or monthly prizes awarded to winners
Give in store demonstrations – To attract more customers you can plan demonstrations that informs them about a product or service that you offer. Jewelry store owners can show how to clean and take care of their pieces, restaurants can have eating contests using a new menu items, have a wine tasting, invite experts to talk about a subject pertaining to your business.
After a few weeks you should realize a larger customer base.