Today’s bride has a variety of options when shopping for her wedding gown and it seems that the only limitation is the bride’s imagination. Whether it is an elegant and traditional gown or an ultra modern couture, brides go to great lengths to find the stunning gown of her dreams.
There is also a variety of bridal salons to choose from but brides don’t always know or see the differences between them. For that reason here is an overview of the different types of bridal salons and the benefits and downside of each.
Chain Stores-A “chain store” will have multiple locations and usually carry gowns at a lower price, which is a great benefit for the budget conscience bride. However she may not have many options when looking for a unique gown as a “chain store” offers a limited selection of styles to choose from. In addition the cost of alterations at a “chain store” may be considerably higher than those of its competitors.
Full-Service Bridal Salon-A full-service bridal salon offers countless services to the bride including attire for the bride and bridal party, shoes, accessories, jewelry, invitations and more. Brides will greatly benefit from shopping at a full-service bridal salon as its prices are competitive and it is a one-stop-shop for all of the bride’s needs. The downside to shopping at a full-service bridal salon is the availability of the staff. Many bridal salons limit the number of brides that they help per week so getting an appointment in the time frame that a bride needs may be a challenge.
Department Stores-The benefit of shopping at a department store is that brides are not limited to a specific location. For instance if she loves a gown that is housed in a department store but it isn’t her size she may be able to purchase it from one of the sister stores. The downside to shopping at a department store is the level of customer service. The staff is generally not trained in the wedding industry and therefore cannot offer the expertise as those working in an independent bridal salon.
Couture Stores-For the fashion forward bride shopping at a couture store is a great benefit as they carry exclusive designer labels and they can custom-design a gown based on the bride’s unique personality and style. The downside to shopping at a couture store is the overall costs involved as it is usually higher than those of its competitors.
Discount Stores-In today’s economy every bride is trying to save money especially when planning her wedding. Discount stores can be a great benefit to the bride on a tight budget as they carry gowns that are affordable and can be purchased right off the rack. The downside to shopping at a discount store is the limited selection of gowns to choose from.
On-line Stores-Today’s bride is juggling a career and countless other responsibilities so it’s no surprise that she doesn’t have the time to visit a bridal salon. On-line stores are a great benefit to the bride with a tight schedule as she can shop any time during the day or night. The downside to shopping on-line is the inability to try the gown on, the measurements are hard to determine, and the bride isn’t offered one-on-one customer service making it difficult to find the gown of her dreams.
It’s important that brides start shopping for their wedding gown as soon as a wedding date is set, but no later than 9 months prior to the wedding. This will give her enough time to find the dress of her dreams and make any necessary alteration appointments.
Since every bride is different their shopping experience will be as well. This information will benefit brides by guiding them to just the right bridal salon that will personally suit their shopping needs.