E-courses (email courses) have become a popular way to attract new clients or customers. Some people choose free email courses as a way of growing their list, while others use paid email courses as a way of earning residual income. Either way you choose to use e-courses, it’s important to follow a few guidelines.
- Create lessons based on a service or product that you offer, so that your e-course will up-sell to that product or service.
- E-courses are emails and should therefore be short, sweet and to the point. No more than 300 words per email.
- Break your lessons down. Each email should serve as a lesson. If it’s a large lesson, consider making it a two part lesson.
- Your e-course should be between 3 days and 10 days long. Too little will not offer enough, while too much will get exhausting for the recipient.
- Each lesson should have your bio included and a link to contact you.
- Your final lesson should be a wrap up of the entire course and next steps. Your next steps should include either contacting you or ordering a product related to the course.
- Consider including a freebie at the end of your e-course.
By using these six guidelines you will be able to create an effective e-course that will grow your business. Be sure to include the e-course sign up on your homepage and use social marketing to get the word out. When done correctly, e-courses are a fun, simple way to boost your business.