If you are wondering how to decide on a survey method for a business management decision there are several factors you should consider. Surveys are an important tool for research and analysis. They provide businesses with information that can lead to success. This article will discuss how to decide on a survey method in business management.
Deciding which survey method is appropriate to a particular management question relies on a several variables. Cost, time frame, accessibility, anonymity, and topic coverage are all important areas that need to be considered when deciding on an appropriate type of survey to answer a manager’s questions (Cooper & Schindler, 2006). These factors influence the survey method that should be used because they determine what means are available and what goals are trying to be achieved.
Cost is always a factor in business scenarios. When choosing an appropriate survey method costs can be a strong deciding factor because different survey methods cost more (Cooper & Schindler, 2006). For example an interview survey will provide you with more detailed information, but it will inevitably cost more.
Time frame is another important factor when choosing a survey method. If the time frame for answering a management question is short a telephone survey may be appropriate because it is the quickest to complete.
Accessibility is a concern when conducting a survey as well. If the managerial question to be answered requires information from people who are not easily accessed then this will influence the type of survey used. A telephone or self administered survey would be necessary in instances where access to a person is more complicated.
Anonymity is another thing to consider when deciding on the type of survey appropriate for answering a management question (Cooper & Schindler, 2006). In some instances anonymity is preferred, and in some cases it is important to know who is answering the questions.
Topic coverage is also important when picking a survey type to utilize. A self-administered survey may not be completed if it has too many topics and questions. For lengthy surveys with many topics personal interviews are more appropriate.
Deciding on what type of survey to use for a business management question can be tricky. Understanding the implications of time, anonymity, accessibility, topic coverage, and cost is a sure fire way to make deciding on a survey method a simple decision.
Cooper, D. R., & Schindler, P. S. (2006). Business Research Methods (th ed.). New York, NY: McGraw-Hill.