PaymentMax has many clients who sell products at a brick and mortar location, but are also utilizing eBay to strengthen their sales as well. After speaking with several of these successful eBay store operators, I began to notice a trend. All of them were selling items that were unique and special. Not your typical Pottery Barn Kids resales, hot electronics, or designer handbag collection. No, they were selling imported art, handmade blankets, or custom pieces. Here are some ways to distinguish your eBay business.
Find a Niche
Start thinking about what interests you, what you enjoy doing, or what you have a talent for. Look around eBay and the Internet, and see what products are available out there. For example, if your passion is cheer leading look around eBay and see if anyone is selling pom-poms. What about custom colored pom-poms? Take it one step further. Is anyone selling handmade girls NFL cheer leading outfits? These handmade, custom NFL items just could be a huge hit around football season. Once you have found an under-served market, go for it.
Sell your Specialty
Many people start selling products related to their hobbies or career on eBay with great success. Take a look at what you are knowledgeable in, and begin selling items related to your expertise. For example, if you are a culinary hostess with the most-est, begin selling top notch culinary equipment. Or, if you are an expert in gardening, consider selling unusual, recycled from T-shirts gardening gloves. The more unique and special your product, the more it will stand out from the millions of other eBay auctions. Create your own instructional pamphlet to sweeten the deal.
Serve your Customers
Focus on serving your customers on eBay. Treat each and every customer as a long-term client. Resist the urge to place accusatory language on your auctions like, “serious bidders only,” or “If you don’t intend to pay, don’t bid”. Assume the best in people. Accusatory wording could scare off good paying customers. Always respond to inquires promptly, and answer all questions.
Accurately Describe Product
Provide as much detail as possible about your product, and provide good quality pictures. Accurately describing your product will help buyers determine if this is what they want. Resist the urge to suggest your products are in better quality or condition than they really are. Honesty will reduce the amount of returns in the long run. If your product is handmade, include a statement to the fact that handmade items can vary slightly. If your imported bowl is for decoration only, be sure to state it is not food safe.
Distinguishing your business on eBay starts with finding a niche, or an under-served market. Start by looking at your hobbies, interests, and expertise and develop a specialty. From the beginning, embrace honesty, accurately describe all products, and treat every customer with respect.