Companies that look to hire a freelance writer often make mistakes. Going for the cheap overseas option, for example, tends to lead to low quality work and consistent excuses for lateness. You would be surprised how many times an overseas writer “loses a family member” or “got into a car accident.” The frequency of these excuses is remarkable.
Yet another mistake that people make when they hire a freelance writer is that they assume that people need qualifications to call themselves writers. They don’t.
Trust Me, I’m a Doctor… Maybe.
Anyone – anyone – can call themselves a copywriter. There is no degree, no work experience, and no certification necessary to call yourself a copywriter. Anyone and everyone can claim that they have the expertise necessary to get the job done.
Many of them do not. When you hire a freelance writer, it is important to remember that most people are terrible writers. In addition, many individuals that go into freelance copywriting do so because they either lack the skills necessary to break into a workforce and are looking for an easy way to make money.
There are Great Copywriters
There are a number of skilled, successful copywriters. The ability to write clearly and use proper grammar is a skill that not many people have, and those that do often look towards careers in copywriting as a way to utilize that strength.
However, when you hire a freelance writer, it is okay to be a little skeptical. Try to find a writer that has fantastic samples and clearly exhibits some writing skill, whether it is in their portfolio or in the way they communicate with you through email. Do not trust that someone is a true copywriter just because they claim themselves to be.