According to Office of Advocacy estimates, there are 24.7 million small businesses in the United States. How does a new business stand out from that crowd? Orison Swett Madison, author and founder of Success Magazine narrowed it down this way” “Wanted, a man who will not lose his individuality in a crowd, a man who has the courage of his convictions, who is not afraid to 2 say “No,”though all the world say “Yes.”
In other words, in order for a business to stand out, they can’t go with the herd. They have to be willing to do things differently if circumstances call for that.
Seth Godin in his new book called “Linchpins” addresses this as well. He says that businesses have to start thinking outside of the box instead of constantly trying to fit in it. They should be taking risk instead of following the status quo. The reality is that if two businesses are just alike, then one is unnecessary.
Marden says there is is need for an “individual” who has “courage of his convictions.” All business comes down to one person. For most it is the founder. That person sets the tone of the work environment and customer experience. What they allow, is seen as permission, even if it actually hurts their company.
There are some founders who are good at what they do, but not so good at instilling their mission and message into those meant to spread it. . People without a clear vision from a their leader will make up their own.
The head of the organization must have a clear vision of what their purpose is, and stand by those convictions, so they are not distracted by every new whim that comes along. They have to know when saying “no” is the wiser choice and stand by that.
Of course, it is easy to say “no” to something bad, but what if it is something good? It will be the mission that settles the conflict.
With 24.7 million small businesses vying for the money of consumers and businesses, it is the business that is not distracted, has a clear focus, and is willing to say “no” or “yes” at the correct times, who will stand out. The businesses who chase rabbits moving from one distraction or another will be found wanting and be crushed by their competition.
Push to the Front http://www.gutenberg.org/files/21291/21291-h/21291-h.htm
Office of Advocacy