Scrapbooking has taken the tradition photo album and allows the creator to tell a story with photos and mementos. The industry continues to grow, offering scrapbooking enthusiasts resources to make their books as colorful, bright and creative as possible. Scrapbooking stores online allow you to get what you need for a scrapbook without leaving the worktable. Starting a scrapbooking store on the Internet requires some know-how of scrapbooking trends as well as general retail expertise.
Draft a business plan. Write each step of the process to open your online scrapbooking store and make a one-, five- and ten-year plan for growth.
Establish financing. Even if yours is an online venture, you still some initial capital to get started. This is particularly important since your inventory relies on numerous specialty items and caters to a clientele that is specific in their needs and anxious to get their products. You can either get a small bank loan or rely on gifts from family or friends to get a small financial nest egg to get you started.
Purchase a domain name and build a website. Your site should have the word “scrapbooking” in it, but still remain concise. For example, you might try something like “Scrapbookingsupplies.com” if it is available. Commission a professional to build your website, taking care to set it up so that your scrapbooking products are clearly display through professional photography. The site layout should be neat and clear, with good descriptions for each item. Remember, scrapbooking materials are generally small, so the site photos should be a bit larger than usual.
Determine how you will offer supplies. For example, you must decide whether you will keep a supply in stock or act as the middle man, ordering from your supplier once a customer orders from you. In most instances, the only way this is beneficial to the customer is if you have a relationship with a wholesaler that can turn around orders quickly, guarantee certain items in stock and keep their prices to you low enough to make your prices to your customers competitive.
Set your inventory and prices. This is where keeping up with all major scrapbooking trends is very important. Enthusiasts are always looking for the latest in die-cuts, paper types, stamps and stickers and photo frames. Scrapbooks and beginner kits should be a part of any scrapbook supply store, whether it’s online or brick and mortar. Make sure your prices are competitive, something you can check by perusing other scrapbooking supply sites and stores.
Promote your website. Join online scrapbooking groups and offer coupons to new customers. Seek out enthusiasts on social media sites, like Facebook, and of course, pass out collateral in your community to spread the word about your online store.