Businesses have become highly mobile over the last couple of years, but recent advancements in mobile credit card processing apps have made it oh so much better. Mobile merchants like limo drivers, home service repair technicians, holiday light hangers, home party consultants, and massage therapists can now accept all forms of payment instantly, using their mobile phone. Here are a few ways businesses accepting credit cards on their cell phones can increase sales.
Attract Cashless Customers
In today’s highly plastic world, customers rarely carry cash. Using debit cards for purchases has become more popular and attractive to consumers in 2010. Mobile business owners can now cash in on their cashless customers by offering credit and debit card acceptance, directly on the spot.
Higher Ticket Amounts
Numerous studies have revealed that consumers spend more money when they are paying with a credit card versus cash. Capture this human tendency by giving your customers the option to pay with a credit card when the purchase decision is being made.
We are all guilty of it-impulse buying, especially at those large warehouse stores. But, those large warehouse stores are on to something…strike while the iron is hot, and sales will increase. Mobile merchants using cell phones, like the Apple iPhone or iPad, can do this by walking around their store (or kiosk) with phone in hand. Eliminating customer check out lines will increase sales by reducing the amount of time consumers have to contemplate the purchase.
Businesses that accept credit and debit cards appear more professional, and legitimate than those companies who accept cash only. Mobile merchants with no means of electricity were once saddled by this way of thinking. Thanks to smartphones like the Droid X and HTC EVO, these image issues can be overcome.
Consumers Never Lose Sight of Their Cards
One great advantage to mobile phone credit card acceptance is the fact that the consumer never loses sight of their card. This greatly reduces the chances of credit card skimming, or the illegal copying of credit card information. Consumer confidence and reassurance in your business is a great way to increase sales, and repeat business.
Credit and debit card payments have become the preferred method of payment for most consumers. Mobile phone credit card processing can increase sales by attracting cashless customers, project a professional image, promote cardholder security, and capture impulse buys and higher average ticket sales.