How would you rather spend your day: marketing your business every waking moment or letting others market for you while you work on more important things? For most online business owners, the answer to that question is simple. You have far more pressing, and profitable, things to do than finding the next online outlet for getting your name in front of the masses.
Luckily, the sharing aspect of our online world makes it easy for any online business owner to take a more hands off marketing approach. Implementing effective viral marketing into your business model will make your sales soar without constant selling.
Affiliates – Setting up an affiliate program is one of the most effective and simple ways for your business to go viral. If you have happy customers, they are more than willing to refer their friends and colleagues to your products and services. If you offer them the incentive of earning a few bucks from those referrals, most cannot resist the opportunity.
Having an army of affiliates means your business is now mentioned on several websites, blogs, newsletters and social media outlets around the web. Think of how much time it would take to solicit all those links yourself. Think of how much money it would take to hire someone to market through all of those avenues. Giving up a portion of any affiliate-driven sales is much more desirable. After all, you are only paying your affiliates for actual sales they generate.
Giveaway Reports – Most viral marketing comes from content. If a web surfer comes across informative, free tools that you have created, they are going to jump at the chance to pass that on to their network. Packaging a free report with giveaway rights is a great way to spread your brand to the Internet public.
Giveaway reports can be done a number of different ways. You may choose to make them rebrandable, allowing your affiliates to replace links within the report with their own links. You can stipulate they must be left as-is, meaning any of your personal affiliate links must remain intact. Either way you choose, include several links back to your website. Insert your links in the Introduction, footer and About the Author closing. These free reports will likely end up in the hands of many potential customers you would otherwise never reach.
Social Media – Regardless of the type of online business you own, take full advantage of social media. Give your customers several ways to share your products and services with their community. Utilize Facebook Like buttons, Twitter retweets, social bookmarking and Email This methods. When it is easy for your website visitors to share your products and services with the click of a mouse, they are much more likely to do just that.