What will the fast food world come to when they can no longer make kids’ meals? Is going to this extreme really necessary in order to try to keep kids from eating food that might not be as healthy as we would like?
McDonald’s has come under fire in San Francisco by the San Francisco Board of Supervisors. The Board of Supervisors believe that the McDonald’s Happy Meals are unhealthy for children and they have put a temporary ban on the sale of the Happy Meals.
The Happy Meal toys that are included in the meals is another reason that the Happy Meals are being banned. Are kids wanting the Happy Meals for the toys only? What are the other options available for the Happy Meals and the toys?
There are three things that McDonald’s can do to save their Happy Meal line. The first is to just sell the Happy Meals without the toy inside. If kids really want to eat a Happy Meal it won’t matter if the toys inside or not. The second is to make the Happy Meals be the customers choice. Give the customer choices of what they can put in the Happy Meal. Give some healthy choice options. For example, the customer could ask for a Happy Meal with a small hamburger, apple slices and milk. The third is to offer the toy for purchase separately. The parents can then decide if they want to purchase the toy. If it’s a toy that the child really wants then the toy can be purchased without having to get a Happy Meal. By doing these things both the Happy Meals and the toys will be purchased.
The ban if passed would go into effect in December 2011. The ban is really not necessary when McDonald’s could change some things to improve the Happy Meal and make it more healthy for the kids.
McDonald’s is a fun family fast food restaurant that has something for everyone. Taking away Happy Meals and the toys will only hurt McDonald’s and could possibly cause customers to go elsewhere for their food.
Standing behind McDonald’s and showing support for the fast food chain might help the Board of Supervisors see that Happy Meals and the toys are a fun way for kids and parents to eat together without a lot of fuss.
It’s up to the parents what the kids eat. It’s not up to the Board of Supervisors.